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Chinese Journal of Management Science ›› 2025, Vol. 33 ›› Issue (5): 99-112.doi: 10.16381/j.cnki.issn1003-207x.2023.1896

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AI-Driven Decision Sciences: Application, Perception and Bias

Wei Gu1, Yajin Liu1, Feng Susan Lu2, Xiangbin Yan3()   

  1. 1.School of Economics and Management,University of Science and Technology Beijing,Beijing 100083,China
    2.Rotman School of Management University of Toronto,Toronto M5S 2E8,Canada
    3.School of Business,Guangdong University of Foreign Studies,Guangzhou 510420,China
  • Received:2023-11-09 Revised:2024-04-01 Online:2025-05-25 Published:2025-06-04
  • Contact: Xiangbin Yan E-mail:xbyan@gdufs.edu.cn

Abstract:

Recent advancements in artificial intelligence (AI) have significantly transformed traditional management decision-making systems, enabling automated data analysis and enhanced decision support. The widespread integration of AI across various enterprise operations, propelled by the digital economy, presents new opportunities for digital management while posing challenges for decision science research. A comprehensive literature review is conducted to explore AI applications across diverse business domains, focusing on perceptions of AI, and examining the critical issue of AI bias. The role of AI is investigated in operations management, marketing, accounting, finance, and healthcare specifically. Moreover, human perceptions of AI technologies and algorithms are analyzed, addressing concerns related to AI discrimination and suggesting potential solutions. While AI has demonstrated substantial value across multiple management contexts and has significantly improved management effectiveness through enhanced human-computer interaction, it also introduces increased heterogeneity in public perception of AI, which may yield unforeseen negative consequences. The issue of AI bias further complicates its widespread application. It provides valuable insights for enterprise leaders and policymakers aiming to make informed decisions and contributes to advancing the theoretical foundations and practical implications of AI-driven decision sciences in this research.

Key words: artificial intelligence, management and decision-making, machine learning, human-machine interaction

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