Chinese Journal of Management Science ›› 2021, Vol. 29 ›› Issue (12): 157-167.doi: 10.16381/j.cnki.issn1003-207x.2020.0800
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LI Zong-huo1, YANG Wen-sheng2, SUN Hao3
Received:
2020-05-06
Revised:
2020-09-04
Published:
2021-12-28
Contact:
李宗活
E-mail:zh.li@suda.edu.cn
CLC Number:
LI Zong-huo, YANG Wen-sheng, SUN Hao. Coupon Promotion Between a National Brand and a Private Label under Omnichannel Environment[J]. Chinese Journal of Management Science, 2021, 29(12): 157-167.
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