Chinese Journal of Management Science ›› 2024, Vol. 32 ›› Issue (6): 240-254.doi: 10.16381/j.cnki.issn1003-207x.2021.0813
Previous Articles Next Articles
Received:
2021-04-25
Revised:
2021-11-14
Online:
2024-06-25
Published:
2024-07-03
Contact:
Feng Li
E-mail:fenglee@scut.edu.cn
CLC Number:
Feng Li,Qianni Wang. Optimal Pricing and Entry Time for Successive Generations of New Product in a Duopoly[J]. Chinese Journal of Management Science, 2024, 32(6): 240-254.
"
变量 | 变量含义 | 变量 | 变量含义 | 变量 | 变量含义 |
---|---|---|---|---|---|
第1代产品市场总量 | 广告手段对消费者的说服率 | 第1代产品A的累计销售量 | |||
第2代产品市场总量 | 第1代产品口碑对消费者的说服率 | 第1代产品B的累计销售量 | |||
第1代产品A的价格策略 | 第2代产品口碑对消费者的说服率 | 第2代产品A的累计销售量 | |||
第1代产品B的价格策略 | 广告手段对产品A购买的影响 | 第2代产品B的累计销售量 | |||
第2代产品A的价格策略 | 购买产品A用户对他人购买A产品的说服率 | 已购买第1代产品A的“活跃”消费者 | |||
第2代产品B的价格策略 | 购买产品B用户对他人购买B产品的说服率 | 已购买第1代产品B的“活跃”消费者 | |||
第2代产品A上市后,第1代产品A的折扣价格 | 消费者的平均“活跃”时间 | 已购买第2代产品A的“活跃”消费者 | |||
第2代产品B上市后, 第1代产品B的折扣价格 | FINAl TIME(终止时间) | 已购买第2代产品B的“活跃”消费者 | |||
第2代产品A上市时间 | 第1代产品A的销售收益 | 第1代产品B的销售收益 | |||
第2代产品B上市时间 | 第2代产品A的销售收益 | 第2代产品B的销售收益 | |||
两代产品A的销售总收益 | 两代产品B的销售总收益 |
1 | Bass F M. A new product growth for model consumer durable[J].Management Science, 1969,15(5): 215-227. |
2 | Norton J A, Bass F M. A diffusion theory model of adoption and substitution for successive generations of high-technology products[J]. Management Science, 1987, 33(9): 1069-1086. |
3 | Savin S, Terwiesch C. Optimal product launch times in a duopoly: Balancing life-cycle revenues with product cost[J]. Operations Research. 2005, 53(1): 26-47. |
4 | Shen W, Duenyas I, Kapuscinski R. Optimal pricing, production, and inventory for new product diffusion under supply constraints[J]. Manufacturing & Service Operations Management, 2014, 16(1): 28-45. |
5 | Ho T H, Savin S, Terwiesch C. Managing demand and sales dynamics in new product diffusion under supply constraint[J].Management Science, 2002,48(2): 187-206. |
6 | 段永瑞, 尹佳. 基于巴斯模型的消费者推荐奖励和广告投入动态定价问题[J]. 中国管理科学, 2020, 28(8): 65-75. |
Duan Y R, Yin J. Optimal dynamic pricing of consumer referral reward and advertising investment based on Bass model[J]. Chinese Journal of Management Science, 2020, 28(8): 65-75. | |
7 | Krishnan T V, Jain D C. Optimal dynamic advertising policy for new products[J]. Management Science, 2006, 52(12): 1957-1969. |
8 | Peers Y, Fok D, Franses P H. Modeling seasonality in new product diffusion[J]. Marketing Science, 2012, 31(2): 351-364. |
9 | Fibich G, Gibori R. Aggregate diffusion dynamics in agent: Based models with a spatial structure[J]. Operations Research, 2010, 58(5): 1450-1468. |
10 | 危小超, 李岩峰, 聂规划, 等. 基于后悔理论与多Agent模拟的新产品扩散消费者决策互动行为研究[J]. 中国管理科学, 2017, 25(11): 66-75. |
Wei X C, Li Y F, Nie G H, et al. Research on consumer decision-making interaction behavior in new product diffusion based on regret theory and multi-agent simulation[J]. Chinese Journal of Management Science, 2017, 25(11): 66-75. | |
11 | 魏莹,李锋.广告和口碑共同作用下的两阶段产品定价问题[J].计算机集成制造系统,2017,23(11): 2541-2552. |
Wei Y, Li F. Impact of advertising and word-of-mouth effect on two-stage pricing decisions[J]. Computer Integrated Manufacturing Systems,2017, 23(11): 2541-2552. | |
12 | Negahban A, Smith J S. The effect of supply and demand uncertainties on the optimal production and sales plans for new products[J]. International Journal of Production Research, 2016, 54(13): 3852-3869. |
13 | Li H. Optimal pricing under diffusion-choice models [J]. Operations Research, 2020, 68(1): 115-133. |
14 | Nadar E, Kaya B E, Guler K. New-product diffusion in closed-loop supply chains[J]. Manufacturing & Service Operations Management, 2020, 23(6): 1413-1430. |
15 | Guo Z, Chen J. Multigeneration product diffusion in the presence of strategic consumers[J]. Information Systems Research, 2018, 29(1): 206-224. |
16 | Lobel I, Patel J, Vulcano G, et al. Optimizing product launches in the presence of strategic consumers[J]. Management Science, 2016, 62(6): 1778-1799. |
17 | Neganhban A, Smith J S. Optimal production-sales policies and entry time for successive generations of new products[J]. International Journal of Production Economics, 2018, 199: 220-232. |
18 | Krankel R M, Duenyas I, Kapuscinski R. Timing successive product introductions with demand diffusion and stochastic technology improvement[J].Manufacturing & Service Operations Management,2006,8(2): 119-135. |
19 | Sale R S, Mesak H I, Inman RA. A dynamic marketing-operations interface model of new product updates[J]. European Journal of Operational Research, 2017, 257: 233-242. |
20 | Jiang Z, Jain D C. A generalized norton-bass model for multigeneration diffusion[J]. Management Science. 2012, 58(10): 1887-1897. |
21 | Ke T T, Shen Z J M, Li S. How inventory cost influences introduction timing of product line extensions[J]. Production and Operations Management, 2013, 22(5): 1214-1231. |
22 | McKie E C, Ferguson M E, Galbreth M R, et al. How do consumers choose between multiple product generations and conditions? An empirical study of iPad sales on eBay[J]. Production and Operations Management, 2018, 27(8): 1574-1594. |
23 | Libai B, Muller E, Peres R. The role of within-brand and cross-brand communications in competitive growth [J]. Journal of Marketing, 2009, 73(3): 19-34. |
24 | 王展昭. 考虑重复购买因素的品牌竞争对新产品扩散的影响研究——基于小世界网络的仿真环境[J]. 中国管理科学, 2019, 27(12): 164-174. |
Wang Z Z. The analysis of affect mechanism of the brand competition to new products diffusion with repeat purchase: Based on the small-world network[J]. Chinese Journal of Management Science, 2019, 27(12): 164-174. | |
25 | Klastorin T, Tsai W. New product introduction: Timing, design, and pricing[J]. Manufacturing & Service Operations Management, 2004, 6(4): 302-320. |
26 | 李佩,魏航.基于企业技术水平的改进型新产品最优上市时间研究[J]. 管理工程学报, 2019, 33(1): 144-158. |
Li P, Wei H. Optimal timing on introduction new generation products with the different technical level of the enterprise[J]. Journal of Industrial Engineering/Engineering Management, 2019, 33(1): 144-158. | |
27 | Shi X, Chumnumpan P. Modelling marketing dynamics of multi-brand and multi-generational products[J]. European Journal of Operational Research, 2019, 279: 199-210. |
28 | 张磊,李一军, 闫相斌. 基于竞争的多代产品扩散模型及其实证研究[J]. 系统工程理论与实践, 2008,28(12): 94-92. |
Zhang L, Li Y J, Yan X B. Diffusion model and empirical study of the multi-generations products based on competition[J]. Systems Engineering-Theory & Practice, 2008,28(12): 94-92. | |
29 | Shi Y, Zou B, Yao X, et al. Do positive reviews of a previous-generation product benefit a next-generation product?[J]. Journal of Consumer Behaviour, 2021, 20(6): 1617-1628. |
30 | 李锋,魏莹.病毒式营销策略下的损失规避报童问题[J]. 系统管理学报, 2020, 29(4): 816-823. |
Li F, Wei Y. Impact of viral marketing strategies on loss-averse newsvendor problem[J]. Journal of Systems & Management, 2020, 29(4): 816-823. |
[1] | Sicong Cheng,Tianyi Wang. Overnight Information and Option Pricing Model [J]. Chinese Journal of Management Science, 2024, 32(9): 1-10. |
[2] | Wei Zhang,Qunkai Zhou,Lina Bao. Joint Pricing and Production Decisions under Debt and Limited Liability [J]. Chinese Journal of Management Science, 2024, 32(9): 154-159. |
[3] | Siming Pan,Shaokai Lu,Pan Liu. Research on Additional Investment and Pricing Strategy of Network Platform Considering Heterogeneous Bilateral Effect [J]. Chinese Journal of Management Science, 2024, 32(9): 193-200. |
[4] | Kangkang Lin,Xinmin Liu,Lei Wang. Product Pricing and Rollover Strategy Based on the Waiting Time for Heterogeneous Strategic Consumers [J]. Chinese Journal of Management Science, 2024, 32(8): 204-213. |
[5] | Xuanming Ni,Tiantian Zheng,Huimin Zhao,Kangping Wu. Asset Pricing Based on the Optimal Idiosyncratic Return Factor [J]. Chinese Journal of Management Science, 2024, 32(8): 50-60. |
[6] | Xiang Li,Yanan Li,Hongguang Ma. Research on Collaborative Pricing Strategy of Multi-mode Shared Mobility Platform with Consideration of Passenger Utility [J]. Chinese Journal of Management Science, 2024, 32(7): 172-180. |
[7] | Yi Tao,Ruisi Yang,Qiang Lin,Fan Wang. Financing and Pricing Decision Models of an E-commerce Supply Chain Considering Competition and Risk Aversion [J]. Chinese Journal of Management Science, 2024, 32(7): 190-200. |
[8] | Heng Du,Ke Lu. Pricing Strategies of a Retailer Facing Heterogeneous Consumers under Supply Shortage [J]. Chinese Journal of Management Science, 2024, 32(7): 201-211. |
[9] | Lanjuan Jiang,Wuhua Chen,Xiaohong Chen. Research on Pricing and Channel Modes Selection of Pharmaceutical Retailers Considering Medical Insurance Reimbursement and Delivery Time [J]. Chinese Journal of Management Science, 2024, 32(7): 236-247. |
[10] | Lijun Li,Huiqing Tang,Fu Cheng. Research on Manufacturer Pricing and Financing Strategy Based on Market Power Structure under E-commerce Participation [J]. Chinese Journal of Management Science, 2024, 32(7): 291-299. |
[11] | Lin Pan,Xiajing Xu,Rongting Zhou. Research on Dual Channel Dynamic Pricing of Community Fresh Food Supply Chain from the Perspective of Competition [J]. Chinese Journal of Management Science, 2024, 32(7): 300-310. |
[12] | Changqing Luo,Lan Liu,Huiming Zhu,Min Zhang. An Empirical Study on the Dynamic Evolution of Crude Oil Market Pricing Power Based on Multi-scale Information Share Model [J]. Chinese Journal of Management Science, 2024, 32(6): 1-12. |
[13] | Junxiu Jia,Yishu Hou,Li Du. Service Quality and Pricing Decision of Health Operation with Referral Rate [J]. Chinese Journal of Management Science, 2024, 32(6): 109-119. |
[14] | Lumiao Li,Peng Zhou,Zhengjun Li,Jiageng Liu. The Joint Impact of Time-of-use Pricing and Power Output on Solar Photovoltaic Investment for Manufacturing Firm [J]. Chinese Journal of Management Science, 2024, 32(5): 179-186. |
[15] | Jizhou Zhan,Yaqi Jin. Research on Pricing Strategy of Competitive E-commerce Platforms Considering Return Freight Insurance [J]. Chinese Journal of Management Science, 2024, 32(5): 325-334. |
Viewed | ||||||
Full text |
|
|||||
Abstract |
|
|||||
|