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Chinese Journal of Management Science ›› 2002, Vol. ›› Issue (5): 46-50.

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A Study on Product-Set Pricing

TANG Xiao-wo, NI De-bing   

  1. Management School, University of Electronic Science and Technology of China, Chengdu 610054, China
  • Received:2002-03-04 Online:2002-10-28 Published:2012-03-06

Abstract: Based on the concept of product set pricing,this paper interprets the idea of product set pricing,gives the condition under which the total revenue of pure product set pricing is more than single product pricing,and provides the interval in which the optimal k# exists.

Key words: revenue, single product pricing, pure product set pricing, mix product set pricing

CLC Number: