新零售渠道整合下生鲜供应链的定价与协调策略

doi:10.16381/j.cnki.issn1003-207x.2019.1037

Abstract

Abstract: With the occurrence of the new retail era, online and offline integration has become an inevitable trend in the development of fresh product retail. “Online ordering, offline distribution” is an emerging O2O model combining online and offline resources, retailers are gradually adopting price integration based on logistics cooperation. Channel integration, on the one hand, can directly affect consumer utility and stimulates consumer demand; on the other hand, it can improve the utilization of channel resources and reduce distribution costs. Therefore, how to coordinate the supply chain through contracts, how to influence the supply chain members individually and the entire supply chain system in different levels of channel integration, and how to make optimal pricing and coordinated strategies, have great theoretical and practical significance.

Key words: channel integration; online order, offline distribution; revenue-sharing contract; wholesale-price contract; pricing strategy

CLC Number:

F253

FAN Chen, ZHANG Qiong-si, CHEN Yi-ming. Pricing and Coordination Strategy of Fresh Food Supply Chain under the Integration of New Retail Channels[J]. Chinese Journal of Management Science, 2022, 30(2): 118-126.

References

［1］ Besbes O, Zeevi A. Dynamic pricing without knowing the demand function: Risk bounds and near-optimal algorithms［J］. Operations Research, 2009, 57(6): 1407-1420.
［2］ Perakis G, Sood A. Competitive multi-period pricing for perishable products: A robust optimization approach［J］. Mathematical Programming, 2006,107(1-2): 295-335.
［3］ Levin Y, McGill J, Nediak M. Risk in revenue management and dynamic pricing［J］. Operations Research, 2008,56(2): 326-343.
［4］ Xiong Y, Li G, Fernandes K J. Dynamic pricing model and algorithm for perishable products with fuzzy demand［J］. Applied Stochastic Models in Business and Industry, 2010,26(6): 758-774.
［5］潘伟, 汪寿阳, 华国伟, 等. 实体店及其网上商店产品的动态定价及订货策略［J］. 系统工程理论与实践, 2010, 30(2):236-242.Pan Wei, Wang Shouyang, Hua Guowei, et al. Analysis of dynamic pricing and order policies for “clicks-and-mortar” firms［J］. Systems Engineering-Theory & Practice,2010,30(2):236-242.
［6］杜荣, 胡奇英, 魏轶华. 两方竞争情况下产品动态定价研究［J］. 管理工程学报, 2003, 17(1):20-24.Du Rong, Hu Qiying, Wei Yihua.A study on dynamic optimal pricing for two competitive products［J］. Journal of Industrial Engineering and Engineering Management, 2003, 17(1):20-24.
［7］徐贤浩，陈雯，彭红雯.基于策略消费者行为和市场细分的联合定价库存策略［J］. 中国管理科学, 2012, 20(6):78-86.Xu Xianhao, Chen Wen, Peng Hongwen. Joint ordering and pricing policy considering consumer behavior and market segmentation［J］. Chinese Journal of Management and Science, 2012, 20(6):78-86.
［8］ Bhattacharjee S, Ramesh R. A multi-period profit maximizing model for retail supply chain management: An integration of demand and supply-side mechanisms［J］. European Journal of Operational Research, 2000,122(3): 584-601.
［9］田志友, 蒋录全, 吴瑞明. 易腐商品最优订货批量与定价及其粒子群优化解［J］. 系统工程理论与实践, 2005,25(3): 46-51.Tian Zhiyou, Jiang Luquan, Wu Ruiming. Optimal order quantity and pricing for perishable commodities and solutions with particle swarm optimization［J］. Systems Engineering-Theory & Practice,2005,25(3): 46-51.
［10］ Burnetas A N, Smith C E. Adaptive ordering and pricing for perishable products［J］. Operations Research, 2000, 48(3): 436-443.
［11］朱晓东, 吴冰冰, 王哲. 双渠道回收成本差异下的闭环供应链定价策略与协调机制［J］. 中国管理科学, 2017,25(12):188-196.Zhu Xiaodong, Wu Bingbing, Wang Zhe. Closed-loop supply chain pricing strategy and coordination mechanism under difference of dual-channel recycling cost［J］. Chinese Journal of Management and Science, 2017,25(12):188-196.
［12］ Cachon G P.Supply chain coordination with contracts［M］//Graves S C,de Kok T,eds.Handbooks in OR & MS. Volume II,Supply Chain Management: Design, Coordination and Operation.Amsterdam: Elsevier, 2003: 227-339.
［13］ Cachon G P, Lariviere M A. Supply chain coordination with revenue-sharing contracts: strengths and limitations［J］. Management science, 2005, 51(1): 30-44.
［14］徐广业, 但斌, 肖剑. 基于改进收益共享契约的双渠道供应链协调研究［J］. 中国管理科学, 2010, 18(6):59-64.Xu Guangye, Dan Bin, Xiao Jian. Study on dual-channel supply chain coordination with new revenue-sharing contract［J］. Chinese Journal of Management and Science, 2010, 18(6):59-64.
［15］ Yan Yingchen, Zhao Ruiqing, Lan Yanfei.Asymmetric retailers with different moving sequences: Group buying vs individual purchasing［J］. European Journal of Operational Research, 2017, 261(3): 903-917.
［16］范辰, 刘咏梅, 陈晓红. 考虑向上销售和渠道主导结构的BOPS定价与服务合作［J］. 中国管理科学, 2018, 26(3):101-108.Fan Chen, Liu Yongmei, Chen Xiaohong. Pricing and service cooperation with “buy-online, pick-up-in-store” considering upselling and channel structures［J］. Chinese Journal of Management and Science, 2018, 26(3):101-108.
［17］ Lau A H L, Lau H S, Wang J C. 2007. Some properties of buyback and other related schemes in a newsvendor-product supply chain with price-sensitive demand［J］. Journal of the Operational Research Society, 58(4): 491-504.
［18］ Wang Yunzeng, Li Jiang, Zuo Junshen. Channel performance under consignment contract with revenue sharing［J］. Management science, 2004, 50(1): 34-47.
［19］ Nagurney A, Besik D, Yu Min. Dynamics of quality as a strategic variable in complex food supply chain network competition: The case of fresh produce［J］. Chaos: An Interdisciplinary Journal of Nonlinear Science, 2018, 28(4): 043124.
［20］ Soto-Silva W E, González-Araya M C, Oliva-Fernández M A, et al. Optimizing fresh food logistics for processing: Application for a large chilean apple supply chain［J］. Computers and electronics in agriculture, 2017, 136: 42-57.
［21］ Mohammadi H, Ghazanfari M, Pishvaee M S, et al. Fresh-product supply chain coordination and waste reduction using a revenue-and-preservation-technology-investment-sharing contract: A real-life case study［J］. Journal of Cleaner Production, 2019, 213: 262-282.
［22］陈志明, 陈志祥. 议价的OEM供应链在随机供需下的协调决策［J］. 管理科学学报, 2014, 17(5):47-55.Chen Zhiming, Chen Zhixiang. Coordination in a price-negotiable OEM supply chain with random supplyand random demand［J］. Journal of Management Sciences in China,2014, 17(5):47-55.
［23］ Zhang Kejing, Gao Jingkai. Coordination strategy of dual-channel supply chain for fresh product under the fresh-keeping efforts［J］. International Journal of Emerging Trends in Social Sciences, 2018,4(2):75-85.
［24］ Bai R, Kendall G. A model for fresh produce shelf-space allocation and inventory management with freshness-condition-dependent demand［J］. INFORSS Journal on Computing, 2008,20(1):78-85.
［25］熊峰, 彭健, 金鹏, 等. 生鲜农产品供应链关系契约稳定性影响研究——以冷链设施补贴模式为视角［J］. 中国管理科学, 2015,23(8):102-111.Xiong Feng, Peng Jian, Jin Peng, et al. The impact of relational contracts stability about fresh agricultural product supply chain study: From the perspective of cold chain facilities subsidy mode［J］. Chinese Journal of Management and Science,2015,23(8):102-111.

[1]	XIAO Di, CHEN Ying, WANG Jiayan, LU Qihui. Choice of Cost Sharing Strategy in E-commerce Supply Chain Considering Platform Digital Empowerment [J]. Chinese Journal of Management Science, 2021, 29(10): 58-69.
[2]	WANG Yu-hang, DANG Yan-zhong, XU Zhao-guang. Mining Automobile Quality Problems Based on the Characteristics of Forum Data [J]. Chinese Journal of Management Science, 2021, 29(9): 201-212.
[3]	MENG Li-jun, HUANG Zu-qing, ZHANG Bao-you, YANG Yu-xiang. Model of Considering the Government Consumption-subsidy Policy For Consumer in the Closed-Loop Supply Chain [J]. Chinese Journal of Management Science, 2021, 29(8): 148-160.
[4]	YANG Jian-hua, HAN Meng-ying. The Influence Research on the Joint Ordering Policy for Spare Parts Considering Carbon Tax [J]. Chinese Journal of Management Science, 2021, 29(7): 23-32.
[5]	HUANG Di, ZHANG Ju-liang. The Impacts of Carbon Tax on Emissions Abatement Level in a Supply Chain under Different Power Structures [J]. Chinese Journal of Management Science, 2021, 29(7): 57-70.
[6]	ZHANG Zi-jian, ZHANG Ling-ling. Marketing Strategy Choice and Pricing for Complementary Products in Supply Chain with Heterogeneous Consumers [J]. Chinese Journal of Management Science, 2021, 29(7): 160-170.
[7]	QIU Ruo-zhen, ZHANG Duo-qi, SUN Yi-meng, GUAN Zhi-min. The CVaR-based Robust Optimization Model for Retailer's Inventory Management under Supply and Demand Uncertainties [J]. Chinese Journal of Management Science, 2020, 28(12): 98-107.
[8]	ZHOU Mao-sen, ZHANG Qing-yu. Incentives for Big Data Investment in Supply Chains with Two-way Partial Transparency [J]. Chinese Journal of Management Science, 2020, 28(11): 130-144.
[9]	XU Na, BAI Shi-zhen. E-commerce Supply Chain Coordination with Capital Constraints under Service Quality Affecting Market Demand [J]. Chinese Journal of Management Science, 2020, 28(10): 109-117.
[10]	DU Zhi-ping, FU Shuai-shuai, MU Dong, WANG Dan-dan. Multi-party Behavior Game Research of Cross-border E-commerce Logistics Alliance Based on 4PL [J]. Chinese Journal of Management Science, 2020, 28(8): 104-113.
[11]	QIU Han-guang, ZHOU Ji-xiang, LONG Yue. Research on the Dynamic Order Acceptance in Urban Delivery Considering Customer Choice of the Last-mile Delivery Modes and Time Slots [J]. Chinese Journal of Management Science, 2020, 28(8): 114-126.
[12]	ZHOU Ji-xiang, WANG Yong, QIU Han-guang. Study on the Outsourcing of Fresh Agricultural Products under Partial Information [J]. Chinese Journal of Management Science, 2020, 28(7): 122-131.
[13]	YUAN Yi-chao, SHI Kui-ran. The Retailer’s Decision Problem Considering Heterogeneous Strategic Consumers’ Non-defective Returns [J]. Chinese Journal of Management Science, 2020, 28(6): 83-93.
[14]	SUN Hong-xia, LI Xiao-fang, ZHOU zhen. Pricing Strategy for Dual Channel Retailer and Traditional Retailer [J]. Chinese Journal of Management Science, 2020, 28(6): 104-111.
[15]	ZHANG Yun-feng, WANG Yong, GONG Ben-gang, DAN Bin. Supply Chain Coordination for Non-instantaneous Deteriorating Item with Demand Dependent on Sales Price and Deterioration Time [J]. Chinese Journal of Management Science, 2020, 28(3): 142-151.

Pricing and Coordination Strategy of Fresh Food Supply Chain under the Integration of New Retail Channels

PDF (Mobile)

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Metrics

Comments

Recommended 0