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Chinese Journal of Management Science ›› 1997, Vol. ›› Issue (1): 1-6.

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Charaterization of Diffusion Trajectory of New Products

Shuhua Hu, Junkang Wan   

  1. Wuhan Automotive Polytechnic University
  • Received:1996-11-04 Online:1997-03-28 Published:2012-03-06

Abstract: This paper has studied the diffusion process of new products in the course of technological innovation. It is found that new products diffuse in the market With their own inherent trajectories expressed by a simple logistic equation. Each product has its own rate of diffusion. Some consamer producto, or in lower price, diffuse very quickly.

Key words: New Droduct Diffusion, technological Innovation