Abstract: The management level of rural credit agency is behind the business development speed. This situation has become the bottleneck to the rural credit agency's further development. Seven banks in Zhejiang rural credit agency system are taken as the research samples, the questionnaire survey and other methods are used to build comprehensive evaluation indexes according with the characteristics of the rural credit agency system, and network analytic hierarchy process (ANP) is introduced to solve the problem that indexes are mutual influence and weights are difficult to divide and measure. At the same time, the inquiry and the grounded theory are to prove that the model is scientific and reasonable. Finally, an example is proposed to test evaluation model is applicable. A comprehensive theoretical framework and practical technical tool are provided in this paper.

Key words: rural credit agency, client manager, comprehensive evaluation, analytic network process (ANP)