Chinese Journal of Management Science ›› 2008, Vol. 20 ›› Issue (6): 130-136.
Previous Articles Next Articles
XU Feng, SHENG Zhao-han, CHEN Guo-hua
Received:
Revised:
Online:
Published:
Abstract: Consumer's willingness-to-pay for remanufactured products is less than their willingness-to-pay for new products. On this basis,we establish a two-period model of a manufacturer who makes and sells a new product and a remanufactured product simultaneously. We study two pricing schemes:uniform price for all products,price differentiation between new and remanufactured products. In this setting,we discuss the optimal product return rates and pricing strategy. Meanwhile,through theoretical analysis and numerical simulation,we explore the effect of various parameters on the manufacturer's profit and the return rate of used product.
Key words: reverse logistics, pricing, heterogeneous, remanufacturing
CLC Number:
F224
O225
XU Feng, SHENG Zhao-han, CHEN Guo-hua. The Remanufactured Products Pricing Strategy in a Heterogeneous Market[J]. Chinese Journal of Management Science, 2008, 20(6): 130-136.
0 / / Recommend
Add to citation manager EndNote|Reference Manager|ProCite|BibTeX|RefWorks
URL: http://www.zgglkx.com/EN/
http://www.zgglkx.com/EN/Y2008/V20/I6/130