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Chinese Journal of Management Science ›› 2006, Vol. ›› Issue (4): 40-45.

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The Price Decision Model for the System of Supply Chain and Reverse Supply Chain

WANG Yu-yan1, LI Bang-yi1, SHEN Liang2   

  1. 1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China;
    2. Shandong Economic University, Jinan 250014, China
  • Received:2005-09-05 Revised:2006-07-28 Online:2006-08-28 Published:2012-03-07

Abstract: The system of supply chain and reverse supply chain between the manufacturer and the retailer is studied in this paper.The price decisions are analyzed by game theory.A non-cooperative game equilibrium and a cooperative game equilibrium are obtained.Efficiency of every decision is further analyzed.In addition,an approach to coordination is given which can be used easily in practice.

Key words: the system of supply chain and reverse supply chain, coordination, game theory, pricing

CLC Number: