随机需求下生鲜电商供应链物流合作与运营决策

doi:10.16381/j.cnki.issn1003-207x.2021.1751

Abstract

Abstract:

Logistics drives the operation of fresh products e-commerce supply chain. During the logistics process of fresh products from fresh product supplier to consumers， various suppliers can provide fresh-keeping logistics services. Third-party logistics providers can act as service providers and operate fresh-keeping logistics services independently. Logistics providers can cooperate with fresh product suppliers to jointly operate fresh-keeping logistics services. It is also a new trend for some fresh e-commerce platforms to build logistics networks. How do the supply chain members of fresh e-commerce supply chain choose among the above three logistics cooperation modes？ To solve the problem， it focuses on the logistics cooperation model of fresh e-commerce supply chain in this paper， and a Stackelberg game model is established.Our supply chain model is composed of the fresh product supplier， the fresh e-commerce platform， the logistics service provider and consumers. We marked the independent operation mode of logistics provider as Mode A， the cooperation mode between logistics provider and fresh product supplier as Mode B， and the cooperation mode between logistics provider and fresh e-commerce platform as Mode C. The product price， product freshness and product demand of the three modes are compared， and the predicted value of product demand and the preference of cooperation mode of supply chain members is studied by numerical simulation.The results show that logistics cooperation can definitely improve the retail price of products and delivery freshness of the products. When the logistics provider operate independently， the order quantity of the fresh e-commerce platform should be very small， because it has to bear too much ordering cost. When logistics provider cooperates with fresh supplier or fresh e-commerce platform， the e-commerce platforms can increase the order quantity of products. When consumers are not sensitive to the price of a product， but sensitive to the freshness of a product， it is easy for supply chain members to collaborate. To achieve cooperation， members of the supply chain need to negotiate to determine the proportion of benefit distribution.

Key words: E-commerce of fresh agricultural products, random demand, fresh-keeping effort, logistics cooperation, Stackelberg game

CLC Number:

F224

Xin Cui,Chunfa Li,Chi Zhou,Xinxin Mi,Yao Shen. Logistics Cooperation and Operations Decision of fresh E-commerce Supply Chain Considering Random Demand[J]. Chinese Journal of Management Science, 2024, 32(2): 87-98.

Figures/Tables 13

合作模式	生鲜供应商f	物流服务商s	生鲜电商r
独立模式（A）	$π f A *$	$π s A *$	$π r A *$
供应商合作模式（B）	$1 - λ 1 π f s B *$	$λ 1 π f s B *$	$π r B *$
电商合作模式（C）	$π f C *$	$λ 2 π s r C *$	$1 - λ 2 π s r C *$

$D$	$Z$	$α$	$β$	$θ$	$ε$
1.5	$- 0.3,0, 0.3$	$0.5,0.6$	$0.5,0.7$	1	0

References 35

1	艾媒咨询. 2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告［EB/OL］. （2020-10-30）［2021-8-30］..
	Report iiMedia. Research report on the big data and development prospects of fresh e-commerce in the post-epidemic era of China in 2021［EB/OL］.（2020-10-30）［2021-8-30］..
2	企查查.2020中国生鲜电商行业大数据报告［EB/OL］.（2020-11-12）［2021-8-30］. .
	Qichacha. 2020 big data report of China’s fresh e-commerce industry［EB/OL］.（2020-11-12）［2021-08-30］..
3	冯颖，王远芳，张炎治，等. 随机产出下商务模式对生鲜农产品供应链运作的影响［J］. 系统工程理论与实践， 2020， 40（10）： 2631-2647.
	Feng Y， Wang Y F， Zhang Y Z， et al. Impact of business model on operation of the fresh agri-product supply chain under random output［J］. Systems Engineering —Theory & Practice，2020，40（10）：2631-2647.
4	马雪丽，王淑云，金辉，等. 考虑保鲜努力与数量/质量弹性的农产品三级供应链协调优化［J］. 中国管理科学， 2018， 26（2）： 175-185.
	Ma X L， Wang S Y， Jin H， et al. Coordination and optimization of three-echelon agricultural product supply chain considering freshness-keeping effort and quantity/quanlity elasticity［J］. Chinese Journal of Management Science，2018，26（2）：175-185.
5	Cai X Q， Chen J， Xiao Y B， et al. Optimization and coordination of fresh product supply chains with freshness-keeping effort［J］. Production and Operations Management， 2010， 19（3）： 261-278.
6	Xiao Y B， Chen J. Supply chain management of fresh products with producer transportation［J］. Decision Sciences， 2012， 43（5）： 785-815.
7	Liu M L， Dan B， Zhang S G， et al. Information sharing in an e-tailing supply chain for fresh produce with freshness-keeping effort and value-added service［J］. European Journal of Operational Research， 2021， 290（2）： 572-584.
8	赵霞，吴方卫. 随机产出与需求下农产品供应链协调的收益共享合同研究［J］. 中国管理科学， 2009， 17（5）： 88-95.
	Zhao X， Wu F W. Coordination of agri-food chain with revenue-sharing contract under stochastic output and demand［J］. Chinese Journal of Management Science，2009，17（5）：88-95.
9	Li R H， Teng J T. Pricing and lot-sizing decisions for perishable goods when demand depends on selling price， reference price， product freshness， and displayed stocks［J］. European Journal of Operational Research， 2018， 270（3）： 1099-1108.
10	李琳，余婕，朱婷婷，等. 考虑消费者渠道间需求异质性的BOPS服务模式下生鲜品零售定价策略［J］. 管理学报， 2021， 18（5）： 769-780.
	Li L， Yu J， Zhu T T， et al. Pricing decision for fresh product retailer with implementation of BOPS considering consumers' demand heterogeneity［J］. Chinese Journal of Management，2021，18（5）：769-780.
11	赵帅，李文立，曹晓宁，等. 预售模式下的生鲜农产品双渠道供应链协调机制［J］. 管理工程学报， 2021， 35（4）： 162-177.
	Zhao S， Li W L， Cao X N， et al. Coordination mechanism of fresh agricultural products dual-channel supply chain under the advance selling mode［J］. Journal of Industrial Engineering and Engineering Management，2021，35（4）：162-177.
12	唐润，李倩倩，彭洋洋. 考虑质量损失的生鲜农产品双渠道市场出清策略研究［J］. 系统工程理论与实践， 2018， 38（10）： 2542-2555.
	Tang R， Li Q Q， Peng Y Y. Market clearing strategy in dual channel of fresh agricultural products considering quality loss［J］. Systems Engineering —Theory & Practice，2018，38（10）：2542-2555.
13	王淑云，范晓晴，马雪丽，等. 考虑商品新鲜度与量变损耗的三级冷链库存优化模型［J］. 系统管理学报， 2020， 29（2）： 409-416.
	Wang S Y， Fan X Q， Ma X L， et al. A three-stage cold chain inventory optimization model considering freshness and quantity loss of goods［J］. Journal of Systems & Management，2020，29（2）：409-416.
14	曹裕，刘培培，胡韩莉.基于成本共担契约的生鲜供应链保鲜努力机制［J］.控制与决策，2020，35（1）： 205-214.
	Cao Y， Liu P P， Hu H L. Freshness efforts mechanism of fresh-keeping supply chain based on cost sharing contract［J］. Control and Decision，2020，35（1）：205-214.
15	刘墨林，但斌，马崧萱. 考虑保鲜努力与增值服务的生鲜电商供应链最优决策与协调［J］. 中国管理科学， 2020， 28（8）： 76-88.
	Liu M L， Dan B， Ma S X. Optimal strategies and coordination of fresh e-commerce supply chain considering freshness-keeping effort and value-added service［J］. Chinese Journal of Management Science，2020，28（8）：76-88.
16	马雪丽，赵颖，柏庆国，等. 考虑保鲜努力与碳减排努力的生鲜品三级冷链最优决策与协调［J］. 中国管理科学， 2023， 31（9）： 52-61.
	Ma X L， Zhao Y， Bai Q G， et al. Optimal strategies and coordination of three-echelon cold chain of fresh products considering freshness-keeping and carbon abatement［J］. Chinese Journal of Management Science，2023，31（9）：52-61.
17	郑宇婷，李建斌，陈植元，等. 不确定需求下的冷链分销商最优决策［J］. 管理科学学报， 2019， 22（1）： 94-106.
	Zheng Y T， Li J B， Chen Z Y， et al. Optimal decisions of cold chain distributor under uncertain in demand［J］. Journal of Management Sciences in China，2019，22（1）：94-106.
18	唐跃武，范体军，刘莎. 考虑策略性消费者的生鲜农产品定价和库存决策［J］. 中国管理科学， 2018， 26（11）： 105-113.
	Tang Y W， Fan T J， Liu S. Pricing and inventory decision-making for fresh agricultural products with strategic consumers［J］. Chinese Journal of Management Science，2018，26（11）：105-113.
19	熊峰，方剑宇，袁俊，等. 盟员行为偏好下生鲜农产品供应链生鲜努力激励机制与协调研究［J］. 中国管理科学， 2019， 27（4）： 115-126.
	Xiong F， Fang J Y， Yuan J， et al. Incentives and coordination of fresh investment of fresh agricultural products supply chain［J］. Chinese Journal of Management Science，2019，27（4）：115-126.
20	王淑云，姜樱梅，牟进进. 基于新鲜度的冷链一体化库存与定价联合决策［J］. 中国管理科学， 2018， 26（7）： 132-141.
	Wang S Y， Jiang Y M， Mou J J. Inventory and pricing decision of an integrated cold chain based on freshness［J］. Chinese Journal of Management Science，2018，26（7）：132-141.
21	周继祥，王勇，邱晗光.部分信息下生鲜农产品采购外包问题研究［J］.中国管理科学，2020， 28（7）： 122-131.
	Zhou J X， Wang Y， Qiu H G. Study on the outsourcing of fresh agricultural products under partial information［J］. Chinese Journal of Management Science，2020，28（7）：122-131.
22	陈军，曹群辉. 不同结算方式下农产品供应链保鲜投资决策［J］. 系统工程学报， 2018， 33（3）： 378-386.
	Chen J， Cao Q H. Decision of fresh-keeping investment in agricultural supply chains under different settlement mode［J］. Journal of Systems Engineering，2018，33（3）：378-386.
23	冯颖，余云龙，张炎治，等. TPL服务商参与决策的生鲜农产品三级供应链协调机制［J］. 管理工程学报， 2015， 29（4）： 213-221.
	Feng Y， Yu Y L， Zhang Y Z， et al. Coordination in a three-echelon supply chain of fresh agri-products with TPLSP's participation in decision-making［J］. Journal of Industrial Engineering and Engineering Management，2015，29（4）：213-221.
24	Cai X Q， Chen J， Xiao Y B， et al. Fresh-product supply chain management with logistics outsourcing［J］. Omega， 2013， 41（4）： 752-765.
25	叶俊，顾波军，付雨芳. 不同贸易模式下生鲜农产品供应链冷链物流服务与定价决策［J］. 中国管理科学， 2023， 31（2）： 95-107.
	Ye J， Gu B J， Fu Y F. Pricing and cold-chain logistics service decisions of fresh agriculture products supply chain under different trade modes［J］. Chinese Journal of Management Science，2023，31（2）：95-107.
26	余云龙，冯颖. 不同冷链服务模式下生鲜农产品供应链决策［J］. 中国管理科学， 2021， 29（9）： 135-143.
	Yu Y L， Feng Y. Impact of cold-chain service modes on decisions and performance in a fresh agri-product supply chain［J］. Chinese Journal of Management Science，2021，29（9）：135-143.
27	Yu Y L， Xiao T J. Pricing and cold-chain service level decisions in a fresh agri-products supply chain with logistics outsourcing［J］. Computers & Industrial Engineering， 2017， 111（217）： 56-66.
28	王夫冬，周梅华. 基于价格规制和第三方物流参与的三级供应链协调机制研究［J］. 统计与决策， 2018， 34（6）： 39-43.
	Wang F D， Zhou M H. Three-level supply chain coordination mechanism based on price regulation and physical distribution with third-party involved［J］. Statistics and Decision，2018，34（6）：39-43.
29	冯颖，张炎治. TPL介入的产运销供应链联盟决策及运作效率评价［J］. 运筹与管理， 2019， 28（3）： 67-77.
	Feng Y， Zhang Y Z. Decision and operational efficiency evaluation for production-transportation-marketing supply chain alliances involving TPL［J］. Operations Research and Management Science，2019，28（3）：67-77.
30	Hossein M， Mehdi G， Mir Saman P， et al. Fresh-product supply chain coordination and waste reduction using a revenue-and-preservation-technology-investment-sharing contract： a real-life case study［J］. Journal of Cleaner Production， 2019， 213（219）： 262-282.
31	Wu Q， Mu Y P， Feng Y. Coordinating contracts for fresh product outsourcing logistics channels with power structures［J］. International Journal of Production Economics， 2015， 160： 94-105.
32	Jasper V， Warse K， Gerard J C G， et al. Getting what you pay for - strategic process improvement compensation and profitability impact［J］. Production and Operations Management， 2014， 23（8）： 1387-1400.
33	Li G， Zheng H， Liu M Q. Reselling or drop shipping： strategic analysis of e-commerce dual-channel structures［J］. Electronic Commerce Research， 2020， 20（3）： 475-508.
34	Nicholas C P， Maqbool D. Pricing and the newsvendor problem： a review with extensions［J］. Operations Research， 1999， 47（2）： 183-194.
35	Tulika C， Satyaveer S C， Navneet V. Coordination and competition in a common retailer channel： wholesale price versus revenue-sharing mechanisms［J］. International Journal of Production Economics， 2015， 166： 103-118.

[1]	Yanan Song,Ruijuan Nan,Wei Gu,Daoping Wang. Research on Pricing and Subsidy Strategies of Ride-sharing Platform Based on Driver's Service Effort level [J]. Chinese Journal of Management Science, 2024, 32(2): 265-275.
[2]	Ai-hong LIAO,Yan-qiu LU,Li-jun PANG. Research on the Selection of Government R&D Subsidy Strategy under Leading Enterprise-driven Cluster [J]. Chinese Journal of Management Science, 2023, 31(8): 22-31.
[3]	FENG Chun, HE Zheng, GUO Qian-yun, ZHANG Yi. Strategies of Retailer Introducing Poverty Alleviation Products [J]. Chinese Journal of Management Science, 2023, 31(6): 25-38.
[4]	LIU Bi-yu, YANG Hai-dong, KE Di. Effects of Carbon Emission Regulations on Operations Decisions of Manufacturers/Remanufacturers with Patent Licensing [J]. Chinese Journal of Management Science, 2023, 31(5): 198-208.
[5]	Chun FENG,Qian-yun GUO. Research on the Quality Positioning of Poverty Alleviation Agricultural Products under Consumers' Perception [J]. Chinese Journal of Management Science, 2023, 31(11): 103-113.
[6]	Xiu-mei WANG,Jun LI. Strategies for Powerful Retailers' Gray Market Channel Structure Selection [J]. Chinese Journal of Management Science, 2023, 31(11): 248-257.
[7]	XIONG Feng, WEI Yao-yao, WANG Qiong-lin, LI Zhi-yuan, SHAO Le. Study on Pricing and Green Input Decision of Dual-channel Green Supply Chain Based on Risk Aversion of Members [J]. Chinese Journal of Management Science, 2022, 30(8): 267-276.
[8]	CHEN Hong-zhuan, HUANG Xin, WANG Wei-ming. Stackelberg Optimization for Spare Parts’s Collaborative Innovation of Complex Products Considering Cost Sharing [J]. Chinese Journal of Management Science, 2022, 30(7): 69-76.
[9]	SUN Cai-hong, LI Xiao-yi, YU Hui. Analysis of Global Bidirectional Supply Chains Logistics Cooperation Model [J]. Chinese Journal of Management Science, 2022, 30(6): 66-76.
[10]	WAN Xiao-le, WANG Huan-huan, DU Yuan-wei, MENG Qing-chun. Study on a Cross-shareholding Supply Chain Decision Considering Over-confidence [J]. Chinese Journal of Management Science, 2022, 30(2): 191-203.
[11]	PU Yong-jian, YU Sha, HUANG Yi-xiang. A Stackelberg Game Model based on the Dual Role of Independent Electricity Sale Company [J]. Chinese Journal of Management Science, 2022, 30(12): 317-326.
[12]	HOU Fu-jun, SUN Zhong-yuan. Robust Pricing Issues in a Two-layer Supply Chain under an Uncertain Demand [J]. Chinese Journal of Management Science, 2022, 30(11): 95-104.
[13]	ZHANG Wei-yue, LIU Chen-guang, LI Lin, JIAO Jin-xia. Allocation of the Carbon Emission Abatement Target in A Two-echelon Supply Chain [J]. Chinese Journal of Management Science, 2021, 29(9): 90-101.
[14]	ZHANG Qiao-ke, CHEN Hong-zhuan. Incentive Strategy for Complex Product Quality Control Based on Quality Awareness [J]. Chinese Journal of Management Science, 2021, 29(6): 105-114.
[15]	ZHU Xiao-dong, LI Wei. Research on A Two-period Supply Chain Recycling Pricing Model Considering Consumer Behavior in A Two-sided Network Environment [J]. Chinese Journal of Management Science, 2021, 29(5): 97-107.

Logistics Cooperation and Operations Decision of fresh E-commerce Supply Chain Considering Random Demand

RichHTML

PDF (PC)

Knowledge

Abstract

Cite this article

share this article

Figures/Tables 13

References 35

Related Articles 15

Metrics

Comments

Recommended 0