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Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (12): 317-326.doi: 10.16381/j.cnki.issn1003-207x.2019.1091

• Articles • Previous Articles    

A Stackelberg Game Model based on the Dual Role of Independent Electricity Sale Company

PU Yong-jian1, YU Sha1, HUANG Yi-xiang2   

  1. 1.School of Economics and Business Administration, Chongqing University, Chongqing 400044, China;2.College of Economics and Management, Northwest A&F University, Yangling 712100, China
  • Received:2019-07-25 Revised:2022-02-14 Published:2023-01-10
  • Contact: 余沙 E-mail:yusha@cqu.edu.cn

Abstract: After the release of the power selling side, the traditional power marketing model changes. As an emerging entity in the power market, the power-selling company becomes an intermediary that sells electricity commodities from power generation companies to end-users, playing the role of agent for a large number of users to participate in the power market. At the present stage, the power selling companies with the background of power distribution generally have a high-quality users and can obtain a lower cost advantage, compared to independent power sales companies, there is an absolute price advantage. Under such circumstances, whether independent power sales companies can participate effectively in the competition and whether the power reform can form a competitive market is worth exploring in depth.

Key words: selling power side release; independent power sales company; parasitic company; Double -Barreled Role; Stackelberg Game

CLC Number: