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Chinese Journal of Management Science ›› 2015, Vol. 23 ›› Issue (9): 139-145.doi: 10.16381/j.cnki.issn1003-207x.2015.09.017

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The Game Analyses on the M&A Transaction Price Decision Based on the Binomial Tree Option Model

MENG Qing-liang1,2, HE Lin1, ZHU Hui-ming2, BIAN Ling-ling1, ZHANG Ling1   

  1. 1. School of Management & Economics, Jiangsu University of Science and Technology, Zhenjiang 212003, China;
    2. Business School, Hunan University, Changsha 410082, China
  • Received:2013-07-02 Revised:2014-03-20 Online:2015-09-20 Published:2015-09-28

Abstract: According to the lack of study on the dynamic of quality elements classification results of Kano model, a dynamic prediction method based on GM(1,1) model is proposed in this paper, combining with grey system theory's advantage in coping with irregular data. A fuzzy Kano model is designed to realize its objective classification, due to the deficiency of traditional Kano model's subjective classification. GM(1,1) is used to study the dynamic of quality elements classification of Kano model, combining with its advantage in coping with less data, poor information, high prediction accuracy. Its feasibility and validity will be tested by an empirical research in an express industry.

Key words: Kano model, quality elements classification, GM(1,1) model, express industry

CLC Number: