考虑顾客偏好的双渠道闭环供应链定价与协调决策

doi:10.16381/j.cnki.issn1003-207x.201.06.014

Abstract

Abstract: The pricing strategies and coordination mechanism are studied in the closed-loop supply chain based on channel competition. The equilibrium pricing strategies of the manufacturer-leading Stackelberg game and the Bertrand competition game are obtained. Furthermore, the influences of some key parameters in the model including consumer preference coefficient and remanufacturing cost savings on the optimal pricing decision and the profits of the channel members are analyzed. Then, to balance the centralized decision-making results for reference, a simple price mechanism and profit sharing mechanism are used to achieve the perfect coordination of the combination of the dual channel closed-loop supply chain. Finally, through the theoretical analysis and numerical simulation, the effect of the consumer preference coefficient on the profit of the channel members and the dual-channel closed-loop supply chain system is explored.

Key words: preference market, dual channel closed-loop supply chain, pricing, coordination

CLC Number:

C935

CAO Xiao-gang, ZHENG Ben-rong, WEN Hui. Pricing and Coordination Decision of the Dual Channel Closed-loop Supply Chain Considering the Customer Preference[J]. Chinese Journal of Management Science, 2015, 23(6): 107-117.

References

[1] Lindhqvist T, Lifset R. Can we take the concept of individual producer responsibility from theory to practice? [J]. Journal of Industrial Ecology, 2003, 7(2):3-6.

[2] Savaskan R C, Bhat T S, Wassenhove L N V. Closed-loop supply chain models with product remanufacturing [J]. Management Science, 2004, 50 (2): 239-252.

[3] Savaskan R C, Van Wassenhove L N. Reverse channel design: The case of competing retailers [J].Management Science, 2006, 52(1): 1-14.

[4] Ferrer G, Swaminathan J M. Managing new and remanufactured products [J]. Management Science, 2006, 52(1): 15-26.

[5] Ferrer G, Swaminathan J M. Managing new and differentiated remanufactured products [J]. European Journal ofOperational Research, 2010, 203(2):370-379.

[6] 谢家平,王爽.偏好市场下制造/再制造系统最优生产决策[J].管理科学学报,2011,14(3):24-33.

[7] 谢家平,迟琳娜,梁玲.基于产品质量内生的制造/再制造最优生产决策[J].管理科学学报,2012,15(8):12-23.

[8] Guide J V D R, Li Jiayi. The potential for cannibalization of new products sales by remanufactured products[J]. Decision Sciences, 2010, 41(3): 547-572.

[9] 郭军华, 李帮义, 倪明. WTP差异下再制造闭环供应链的定价策略与协调机制[J].系统管理学报,2012,21(5): 617-624.

[10] Yao Dongqing, Yue Xiaohang, Wang Xiaoyin, et al.The impact of information sharing on a returns policy with the addition of a direct channel[J].International Journal of Production Economics, 2005, 97(2): 196-209.

[11] Yan Ruiliang, Wang J, Zhou Bin. Channel integration and profit sharing in the dynamics of multi-channel firms [J]. Journal of Retailing and Consumer Services, 2010, 17 (5): 430-440.

[12] Chen jing,Zhang Hui,Sun Ying. Implementing coordination contracts in a manufacturer Stakelberg dual-channel supply chain[J].Omega, 2012, 40 (5): 571-583.

[13] Mukhopadhyay S K, Zhu Xiaowei, Yue Xiaohang. Optimal contract design for mixed channels under information asymmetry [J].Production and operations management, 2008, 17 (6): 641-650.

[14] 王磊,成克河,王世伟.考虑公平关切的双渠道供应链定价策略研究[J].中国管理科学,2012,20(11):563-568.

[15] 许磊,李勇建.考虑消费者行为的供应链混合销售渠道结构研究[J].系统工程理论与实践,2013,33(7):1672-1681.

[16] 徐兵,吴明.双营销渠道闭环供应链决策模型与协调[J].西南交通大学学报,2012,47(6):1041-1048.

[17] 易余胤,袁江. 渠道冲突环境下的闭环供应链协调定价模型[J].管理科学学报, 2012, 15(1): 54-65.

[18] 洪宪培,王宗军,赵丹.闭环供应链定价模型与回收渠道选择决策[J].管理学报,2012,9(12):1848-1855.

[19] 许茂增,唐飞.基于第三方回收的双渠道闭环供应链协调机制[J].计算机集成制造系统,2013,19(8):2083-2089.

[20] Ma Weimin, Zhao Zhang, Ke Hua. Dual-channel closed-loop supply chain withgovernment consumption-subsidy [J].European Journal of Operational Research, 2013, 226(2): 221-227.

[21] Yan Ruiliang, Pei Zhi. Information asymmetry, pricing strategy and firm's performance in the retailer-multi-channel manufacturer supply chain [J]. Journal of Business Research, 2011, 64 (4): 337-384.

[22] Wu Chenghan,Chen C W, Hsieh C C. Competitive pricing decisions in a two-echelon supply chain with horizontal and vertical competition [J]. Int. J. Production Economics, 2012, 135 (1): 265-274.

[23] Eliashberg J. Arbitrating a dispute: A decision analytic approach [J]. Management Science, 1986, 32(8): 963-974.

Pricing and Coordination Decision of the Dual Channel Closed-loop Supply Chain Considering the Customer Preference

PDF (PC)

Knowledge

Cited

Abstract

Cite this article

share this article

References

Related Articles 15

Metrics

Comments

Recommended 10

[1]	CAO Xiao-ning, WANG Yong-ming, XUE Fang-hong, LIU Xiao-bing. Coordination Strategies for Dual-channel Supply Chain of Fresh Agricultural Products Considering the Fresh-keeping Effort of Supplier [J]. Chinese Journal of Management Science, 2021, 29(3): 109-118.
[2]	YE Tong, GUAN Zhi-min, ZHANG Da-ru, QU You. Dynamic Optimization and Coordination on Joint Carbon Emission Reduction and Advertising in a Supply Chain of Low-Carbon Goodwill Considering Nash Bargaining Fairness Concerns [J]. Chinese Journal of Management Science, 2021, 29(3): 119-132.
[3]	TAN Chun-qiao, WU Xin, CUI Chun-sheng. Pricing Strategies of Tour Operator and Online Travel Agency Based on Nash Bargaining in Promotion Model [J]. Chinese Journal of Management Science, 2021, 29(3): 143-152.
[4]	LI He, LIN Zhong-gao, WU Jin-nan. Pricing, Supply, Mechanism Selection and Ration in the Presence of Strategic Purchase Demands [J]. Chinese Journal of Management Science, 2021, 29(3): 153-167.
[5]	LIU Zheng-chi, HUANG Ya-wen, MA Tao. Unauthorized Sharing, Pricing Divergence and Operation Strategy for Knowledge Payment Platform [J]. Chinese Journal of Management Science, 2021, 29(3): 168-175.
[6]	LI Zi-qing. The Research on Operation Strategy of Synchronized Broadcast Program in Online Video Media [J]. Chinese Journal of Management Science, 2021, 29(3): 230-238.
[7]	LI Rong-yao, LI Chao-zhu, HE Yi-xin. The Impact of Market Entry for Differentiation Competitive Manufacture with Consumer Loyalty [J]. Chinese Journal of Management Science, 2021, 29(3): 239-248.
[8]	LIU Jian, XU Yong, YIN Rong-rong, LIU Si-feng, LIAO Wen-he. Service Strategy Based on Expected Waiting Time of Customers in Queuing System [J]. Chinese Journal of Management Science, 2021, 29(2): 1-8.
[9]	QIU Jia-xian, YONG Chi, TONG Mu. Independent Pricing or Joint Pricing: Pricing Strategies for New Payment Instruments [J]. Chinese Journal of Management Science, 2021, 29(2): 19-31.
[10]	SHI Yuan, WANG Xin-hua, GAO Hong-wei. Pricing Strategy and Optimal Shareholding of Bertrand Duopoly Firms with Cross-shareholding [J]. Chinese Journal of Management Science, 2021, 29(2): 42-50.
[11]	HUANG Li-qing, ZHANG Gong-liang. Research on Strategic Consumer Innovation Perception and Product Pricing and Rollover Strategy [J]. Chinese Journal of Management Science, 2021, 29(2): 89-98.
[12]	YE Xin, ZHOU Yan-ju. Dynamic Pricing and Joint Emission Reduction Strategies in a Dual-channel Supply Chain Considering Goodwill [J]. Chinese Journal of Management Science, 2021, 29(2): 117-128.
[13]	LI Tian-yu, MENG Xian-chun, FENG Ye. The Formation of Systemic Risk and the Coordination of “Double Pillar” Policy under Credit Distortion——Based on the Perspective of Heterogeneous Enterprises [J]. Chinese Journal of Management Science, 2021, 29(1): 12-23.
[14]	QIU Ruo-zhen, LI Xu-ge. Online Retailer's Inventory Information Disclosure and Joint Pricing and Inventory Decision Model with Strategic Consumers [J]. Chinese Journal of Management Science, 2021, 29(1): 59-71.
[15]	SUN Zhong-miao, XU Qi. Dynamic Pricing for Ride-Hailing Platforms with Different Competition Conditions under Stochastic Demand [J]. Chinese Journal of Management Science, 2021, 29(1): 138-148.