考虑托运人信息偏好的航运物流区块链平台与船公司合作和竞争的策略分析

doi:10.16381/j.cnki.issn1003-207x.2022.2337

Abstract

Abstract:

Blockchain technology in the application of the shipping logistics industry is the industry that has been focused on the topic， so it is necessary to discuss how the application of blockchain technology affects shipping logistics enterprises’ cooperation and competition. Therefore， a shipping logistics supply chain composed of a freight forwarding company building a shipping logistics blockchain platform and two competing shipping companies is taken as the research object， then the impact of different equilibrium decisions on operational decisions is compared and analyzed by establishing game models of competition and cooperation under different circumstances. The results are as follows：（1） When the intensity of competition among the shipping companies is high and the information disclosure level of shipping logistics is low， the freight forwarders can profit from maintaining the competitive situation of the traditional logistics chain， and shipping companies have the incentive to form alliances. （2） When the intensity of competition between shipping companies is low and the information disclosure level of shipping logistics is high， the construction of shipping logistics blockchain platform by freight forwarding companies and the shipping companies “uplink” in the form of alliance to form a competitive situation can obtain greater benefits. （3） It is highlighted that using the decentralized characteristics of shipping logistics blockchain platform to form a cooperative alliance with shipping companies as a whole can make the revenue of cooperative game reach Pareto optimum. The research conclusions can provide a theoretical basis for the cooperation and competition strategies formed by the application of blockchain technology in logistics enterprises.

Key words: blockchain, shipping logistics supply chain, cooperation and competition

CLC Number:

F253

Yanting Chen,Dengfeng Li. Analysis of Cooperation and Competition Strategies Between Shipping Logistics Blockchain Platform and Shipping Companies Considering Shippers’ Information Preference[J]. Chinese Journal of Management Science, 2025, 33(11): 114-124.

Figures/Tables 13

符号	含义
$θ$	航运物流信息披露水平
$k$	基础物流市场的最大规模
$ϕ$	两个船公司的竞争强度
$α$	托运人对披露物流信息的信任系数
$c s$	船公司的单位运营成本
$c f$	货代公司的单位运营成本
$φ$	单位运营成本的优化系数
$c b$	航运物流区块链平台的投资建设成本
$σ$	货代公司为达成交易的决策成本
$υ$	船公司为达成交易的决策成本
$β$	决策成本的优化系数
$E e$	积极披露真实的物流数据的激励收益
$C e$	披露不符合要求的物流数据的惩罚成本
$u$	货代公司因甩舱所付出的成本
$η$	船公司因甩舱所付出的成本
$g$	航运物流区块链平台收取的使用佣金费
$ϑ$	合作博弈中的决策成本优化系数

参数	取值	参数	取值
$k$	200	$φ$	0.8
$η$	0.6	$β$	0.55
$g$	2	$c f$	10
$u$	0.8	$c s i$	15
$α$	0.8	$E f e$	2.3
$t$	0.9	$C f e$	0.6
$y$	0.3	$ϑ'$	0.8
$υ$	1.8	$E s e$	2
$σ$	2	$C s e$	0.8
$λ$	5	$ϑ$	0.9

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月份	集装箱吞吐量/万TEU
1	192.47
2	153.70
3	206.73
4	207.39
5	204.39
6	220.72
7	219.25
8	212.08
9	215

Analysis of Cooperation and Competition Strategies Between Shipping Logistics Blockchain Platform and Shipping Companies Considering Shippers’ Information Preference

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