区块链技术下医药企业质量管理决策Moran分析

doi:10.16381/j.cnki.issn1003-207x.2023.1155

Abstract

Abstract:

Effectively improving the drug quality and safety level and promoting the digital transformation of pharmaceutical enterprises is one of the hot issues that the government and the whole society are concerned about. The coupling of prospect theory and Moran process are introduced to construct the dynamic evolutionary game process of the drug quality management model of pharmaceutical enterprises. Based on the Markov probability transition matrix， the probability of mutual intrusion between the blockchain management model and the traditional management model is calculated， and the conditions for the two strategies to achieve evolutionary stability under the dominance of expected returns and external factors are obtained. The results are verified by numerical simulation using Matlab 2022b. It is found that， first of all， when the government subsidy amount is high， the blockchain management model tends to become a dominant strategy， and as the government subsidy amount decreases， the traditional management model gradually invades the blockchain management model； secondly， the greater the detection probability and penalty amount of government departments for drug quality and safety incidents， the more conducive it is to promote pharmaceutical enterprises to choose blockchain management models； thirdly， under the dominance of expected returns， if the loss of benefits brought by the traditional management model is higher than the cost of using blockchain technology， the blockchain management model will dominate the market； finally， when the game revenue meets certain conditions， the blockchain management model will become a dominant strategy only when the number of pharmaceutical enterprises in the market is below a certain threshold. Combined with model solving and simulation analysis， countermeasures and suggestions are provided for pharmaceutical enterprises' drug quality management decisions.

Key words: pharmaceutical enterprises, drug quality management, blockchain technology, prospect theory, Moran process

CLC Number:

C934

Lilong Zhu,Yanping Xu. Pharmaceutical Enterprises' Quality Management Decision Moran Analysis under Blockchain Technology——Based on the Perspective of Prospect Theory[J]. Chinese Journal of Management Science, 2026, 34(2): 185-194.

Figures/Tables 7

符号	描述
$V$	前景理论感知价值
$ω (p)$	权重函数
$v (Δ π)$	价值函数
$p$	决策事件发生的概率
$α$	收益敏感系数
$β$	损失敏感系数
$λ$	损失规避系数
$V (R)$	医药企业出售药品获得的感知收益
$V (C)$	医药企业药品生产成本
$V (C b)$	医药企业使用区块链技术的感知成本
$δ$	传统管理模式下药品安全质量事件发生的概率
$P$	政府部门对药品安全质量事件的处罚水平
$S$	政府部门给予区块链技术的资金补贴
$V (M)$	选择区块链管理模式的医药企业获得的感知声誉收益

医药企业

P

医药企业

Q

区块链管理模式

B

传统管理模式

T

区块链管理模式

B

$V (R) - V (C b) - V (C) + S$

$V (R) - V (C b) - V (C) + S + V (M)$

$V (R) + V (C b) - V (C) - δ P$

传统管理模式

T

$V (R) + V (C b) - V (C) - δ P$

$V (R) - V (C b) - V (C) + S + V (M)$

$V (R) - V (C) - δ P$

References 23

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Pharmaceutical Enterprises' Quality Management Decision Moran Analysis under Blockchain Technology——Based on the Perspective of Prospect Theory

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