人工智能驱动下的营销变革

doi:10.16381/j.cnki.issn1003-207x.2024.1913

Abstract

Abstract:

The rapid development of artificial intelligence （AI） has catalyzed new corporate practices and marketing models， transforming the way companies interact with consumers and revolutionizing the theory and practice of marketing science. To reveal the full picture of this transformation， the gradual three-stage process of AI-driven marketing transformation is reviewed and mapped out， spanning from its emergence and development to its deepening， based on representative literature in the interdisciplinary field of AI and marketing science in recent years. A theoretical analysis framework of "AI Cognition—AI Empowerment—AI Interaction—AI Integration" is then proposed. Finally， combined with this framework， future research directions are outlined， including constructing more explanatory AI adoption models， developing fair AI pricing algorithms， exploring the psychological mechanisms of consumers in AI interactions， and designing effective human-machine collaborative management mechanisms， with the aim of promoting theoretical development and practical applications in the interdisciplinary field of artificial intelligence and marketing.

Key words: artificial intelligence, technology acceptance, customer journey, 4P empowerment, marketing transformation

CLC Number:

TP18

Feng Shi, Yang Yang, Yun Yuan, Jianmin Jia. Marketing Transformation in the Age of Artificial Intelligence[J]. Chinese Journal of Management Science, 2025, 33(1): 111-123.

Figures/Tables 2

References 108

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Marketing Transformation in the Age of Artificial Intelligence

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