考虑绿色配送技术投资的易腐品动态定价与补货策略研究

doi:10.16381/j.cnki.issn1003-207x.2021.1016

Abstract

Abstract:

With the improvement of consumers' awareness of environmental protection， the impact of consumers' green consumption preferences on consumer demand has become more and more obvious. The joint decision-making problem of green distribution technology investment， dynamic pricing and replenishment of non-out-of-stock perishable products is studied in order to stimulate consumption demand by online retail enterprises， and the goal of maximizing the total profit per unit time of online retail enterprises is established. Based on the Pontryagin maximum principle， the optimal green distribution technology investment， dynamic pricing and replenishment strategy of perishables are obtained. Finally， numerical examples and sensitivity analysis of key system parameters are carried out. It is found that： online retail enterprises' investment enthusiasm and replenishment volume of green distribution technology decreased under high perishability rate， and the same perishable rate also showed the same law over time； under high green distribution technology recession rate， green distribution technology investment Enthusiasm and replenishment volume also decreased， and the decline rate of the same green distribution technology also showed the same law over time， but the decline rate of different green distribution technologies did not affect the pricing strategy.

Key words: dynamic pricing, green distribution investment, perishable items, Pontryagin’s maximum principle

CLC Number:

F274

Tian-shan YANG,Gong-lin YUAN. Research on Dynamic Pricing and Replenishment Strategy of Perishables Considering Green Distribution Technology Investment[J]. Chinese Journal of Management Science, 2023, 31(11): 279-287.

Figures/Tables 10

参数		$T *$	$I 0 *$	$Π *$
$θ$	0.20	1.579	746.409	309.774
	0.30	1.066	275.346	225.599
	0.40	0.811	141.295	189.396
	0.50	0.665	89.288	169.065
$δ$	0.30	1.579	746.409	309.774
	0.35	1.585	1015.513	397.430
	0.40	1.590	1327.528	494.793
	0.45	1.594	1682.443	601.868
$η$	0.25	1.579	746.409	309.774
	0.35	1.539	627.290	282.099
	0.45	1.495	524.264	264.370
	0.55	1.449	442.155	242.626
$τ$	0.80	1.579	746.409	309.774
	0.90	1.571	660.684	290.408
	1.00	1.563	592.100	274.931
	1.10	1.555	535.983	262.282

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Research on Dynamic Pricing and Replenishment Strategy of Perishables Considering Green Distribution Technology Investment

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