隐匿价值、社群学习与知识付费动态定价

doi:10.16381/j.cnki.issn1003-207x.2019.1447

Abstract

Abstract: Considering that the value of knowledge is concealed to both the supply and demand sides,it is difficult to price knowledge products. However, the online community can play a key role in the process of appearing knowledge value. The pricing of knowledge products is explored from a new perspective of community learning. The following three key scientific problems are intended to be solved: (1)Considering the change of consumer behavior patternunder community learning environment, how shouldthe provider set community price and market price? (2) What is the impact of community learning on provider pricing strategy? (3) What is the change of provider’s welfare level in the community learning environment?

Key words: knowledge payment; concealed value; community learning; dynamic pricing

CLC Number:

LIU Zheng-chi,MA Tao,YE Yu-yang. Concealed Value, Community Learning and Dynamic Pricing of Knowledge Payment[J]. Chinese Journal of Management Science, 2022, 30(6): 244-253.

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Concealed Value, Community Learning and Dynamic Pricing of Knowledge Payment

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