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Chinese Journal of Management Science ›› 2023, Vol. 31 ›› Issue (4): 11-25.doi: 10.16381/j.cnki.issn1003-207x.2020.0105

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The Asymmetric Driving Effect of Investors’ Attention Frequency on Trading under Different Market Situations——An Empirical Analysis Based on Data on Users’ Behavior in Securities Service Mobile Applications

CAI Wen-wu1, LU Jing2, ZHAO Yu-yang3   

  1. 1. Business School, Soochow University, Suzhou 215000, China;2. School of Economics and Business Administration, Chongqing University, Chongqing 400030, China;3. School of Public Policy and Administration, Xi’an Jiaotong University, Xi’an 710049, China
  • Received:2020-01-19 Revised:2021-12-06 Online:2023-04-20 Published:2023-05-06
  • Contact: 陆静 E-mail:lujing@cqu.edu.cn

Abstract: How investors’ information acquisition behavior affects their trading decisions is a basic issue in the capital market. Research in the field of behavioral finance holds that attention is a scarce cognitive resource for individuals. Therefore, investors usually selectively pay limited attention to a few assets, which results in the phenomenon of “attention-driven trading”. Although abundant existing literature supports investor attention's driving effect on trading, whether such an effect is asymmetric under different market situations is far from being revealed. To fill this gap, this study examines the asymmetric driving effects of investor attention frequency on market trading at good and bad market times.

Key words: securities service mobile application; investors’ attention frequency; market situations; market trading; hedonic utility

CLC Number: