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Chinese Journal of Management Science ›› 2023, Vol. 31 ›› Issue (2): 245-254.doi: 10.16381/j.cnki.issn1003-207x.2020.0678

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Research on Channel Mode Selection of Online Platform Product Competition

ZHANG Zi-jian, LIU Wen-Jing   

  1. School of Economics and Management, Chongqing JiaoTong University, Chongqing 400074, China
  • Received:2020-04-15 Revised:2020-09-01 Online:2023-02-20 Published:2023-02-28
  • Contact: 张子健 E-mail:Zhangzijian@cqjtu.edu.cn

Abstract: With more and more enterprises carrying out online channel sales, the channel mode design of online platform has become particularly important. How to carry out product sales under different channel modes has become an issue that the operation of online platform must face.

Key words: online platform; product differentiation; Hotelling model; channel mode

CLC Number: