Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (2): 181-190.doi: 10.16381/j.cnki.issn1003-207x.2019.0761
• Articles • Previous Articles
ZHANG Xu-mei1,2, ZHENG Yan-wen1,2, LI Meng-li1,2, TIAN Yu1,2
Received:
2019-05-27
Revised:
2019-10-31
Published:
2022-03-02
Contact:
张旭梅(1966-),女(汉族),四川仁寿人,重庆大学经济与工商管理学院,教授,博士生导师,博士,研究方向:供应链管理,Email:zhangxumei@cqu.edu.cn.
E-mail:zhangxumei@cqu.edu.cn
Supported by:
CLC Number:
ZHANG Xu-mei, ZHENG Yan-wen, LI Meng-li, TIAN Yu. Cooperation Strategy for Supply Chain Considering Add-on Service and Platform’s Marketing Effort in O2O Model[J]. Chinese Journal of Management Science, 2022, 30(2): 181-190.
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