网购快递物流服务系统测评的枝模型仿真

Abstract

Abstract: Under online shopping environment, express logistics service evaluation system was established based on logistics services theory and system dynamics theory through the analysis of the process of express logistics service.For this system and one main variable "logistics services quality",their causal relationship was analyzed;and then the system dynamics branch model of a subsidiary variable"timely delivery rate"from the main variable was established, and the model is proved correct by the dimensionless testing,the sensitivity testing and the extreme conditions testing.On this basis, the data of the four courier companies including Shentong, Yuantong, Zhongtong and Yunda were applied by using the simulation software Vensim in order to confirm the effectiveness of the simulation brand model and courier companies rankings are obtained based on the subsidiary variable. A new method of express logistics service assessment is provided.

Key words: online shopping, express logistics services, causal relationship, system dynamics, branch model

CLC Number:

F253

YU Bao-qin, WU Shu-ping, DU Guang-wei. Branch Model Simulation for Express Logistics Service System Evaluation under Online Shopping[J]. Chinese Journal of Management Science, 2014, 22(12): 72-78.

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Branch Model Simulation for Express Logistics Service System Evaluation under Online Shopping

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