面向道德风险的易逝品供应链声誉演化研究

Abstract

Abstract: It is common to encounter the coordination issue of perishable product supply chain in the background of single-period newsvendor problem.However, the coordination and games between members of supply chain are much more constant actually.Regarding this fact, the background of the coordination of perishable product supply chain is extended to multi-period coordination.Formation and evolution of manufacturer’s reputation in single-moral risk are investigated and the evolution mechanism of manufacturer’s reputation in perishable product supply chain is discovered.Finally, based on the numerical analysis of the conclusion, the influences of the main parameters on the conclusion are analyzed.

Key words: perishable product supply chain, moral hazard, reputation, evolution, supply chain coordination

CLC Number:

F253
F062.5

ZHANG Jian-jun, ZHAO Jin, ZHANG Hong-jian, ZHANG Yan-xia. Study on Reputation Evolution in Perishable Product Supply Chain with Moral Hazard[J]. Chinese Journal of Management Science, 2013, (1): 180-184.

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Study on Reputation Evolution in Perishable Product Supply Chain with Moral Hazard

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