基于新产品的供应链最优生产策略

Abstract

Abstract: As business competion and technological improvement make the product life cycle shorten,manufacturer needs to put new product into market continually.Marketing of new product is a long adaptive process of learn-by-doing in production and customer demand.This paper sets up a mathematic model to describe the production and inventory system with demand diffusion by Bass model in a supply chain.The optimal production quantities are found through computer simulation in a given example.This research improves the traditional production and inventory planning that is significant to market new product in a market-oriented supply chain.

Key words: learning curve, new product, supply chain,optimal production policy

CLC Number:

C931

SHEN Tie-song, XIONG Zhong-kai. Optimal Production Policy in a Supply Chain under Introduction of New Product[J]. Chinese Journal of Management Science, 2004, (2): 55-59.

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Optimal Production Policy in a Supply Chain under Introduction of New Product

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