Abstract: Fresh agricultural product is deteriorating item, but the theories for deteriorating inventory management are incapable of solving the non-deteriorating valuable loss problem. Based on the truth that the literatures in existence descmbe the loss just with words, this paper creates an exponential function with downward slope, tries to denote valuable loss with greenness, and studies the coordination in two-level fresh agricultural supply chain. The conclusion implies that the centralized decision can't make the agricultural product supply chain reach coordination under the valuable loss.

Key words: fresh agricultural products, valuable loss, circulative channel, supply chain coordination