Abstract: This paper studies the pricing policy and remanufacturing flexible replenishment mechanism of perishable goods in the presence of strategic customer behavior,by introducing the remanufacturing as flexible replenishment. We prove analytically that the expected profit of the seller is ruined by the strategic consumers,while the flexible replenishment can mitigate the impact of customer strategic purchasing behavior and increase the seller's expected profit. Finally,the impacts of the mechanism on the consumer surplus and the social welfare are discussed.

Key words: strategic customer behavior, perishable products, pricing, remanufacturing, flexible replenishment mechanism