主管:中国科学院
主办:中国优选法统筹法与经济数学研究会
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Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (1): 252-262.doi: 10.16381/j.cnki.issn1003-207x.2019.0383

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Research on Dynamic Reputation Mechanism of Online Review Return

WEI Jin-rui, WANG Jin-wei   

  1. School of Statistics, Dongbei University of Finance and Economics, Dalian 116025, China
  • Received:2019-03-19 Revised:2019-11-08 Online:2022-01-20 Published:2022-01-29
  • Contact: 魏瑾瑞 E-mail:15842667491@139.com

Abstract: The rewards on favorable comment can be regarded as a transaction for reputation that consumers give favorable comment and sellers give cash back as a reward. While current academic research mainly focuses on the reputation mechanism of online reviews or the identification strategy for the spam reviews, little attention has been paid to the reputation mechanism of the certain comments with the character of bribe generated by the rewards on favorable comment.

Key words: the rewards on favorable comment; spam reviews; reputation mechanism

CLC Number: