盟员行为偏好下生鲜农产品供应链生鲜努力激励机制与协调研究

doi:10.16381/j.cnki.issn1003-207x.2019.04.011

Abstract

Abstract: Two phases supply chain of fresh agricultural products of two-stage discount pricing under "cooperative + core enterprise" mode is established in this paper. Based on the influence of consumer fresh preferences and price preferences on market demand, Nash bargaining solution is selected as a fair reference and fairness preference theory of cooperative is introduced to study the fresh investment decision of members in supply chain. For the incentives of cooperative in fresh efforts, the impact the preference of supply chain members makeing on fresh effort level and the incentive and coordinative effect of revenue sharing contract are explored. It is found that the increase of consumer's preference about freshness can promote the incentive effect of revenue sharing contract, and improve the fair utility of cooperatives. Meanwhile, the incentive effect of revenue-sharing contract produces to fresh effort in the first phase is better than that in the second, and the combination of revenue sharing and cost allocation can significantly improve fresh investment of the second phase.

Key words: member preferences, fresh agricultural products supply chain, fresh investment, revenue sharing contract

CLC Number:

F253

XIONG Feng, FANG Jian-yu, YUAN Jun, JIN Peng. Incentives and Coordination of Fresh Investment of Fresh Agricultural Products Supply Chain[J]. Chinese Journal of Management Science, 2019, 27(4): 115-126.

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Incentives and Coordination of Fresh Investment of Fresh Agricultural Products Supply Chain

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