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Chinese Journal of Management Science ›› 2010, Vol. 18 ›› Issue (6): 155-162.

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Evolutionary Game Analysis of Cooperation Mechanism for Collaborative Product Development in Supply Chain

HUANG Min-mei   

  1. Public Administration School, South China Normal University, Guangzhou 510006, China
  • Received:2009-09-04 Revised:2010-09-26 Online:2010-12-30 Published:2010-12-30

Abstract: For a two-tier supply chain system consists of manufacturer and suppliers,cooperation mecha-nism between bounded rational manufacturer and suppliers through long-term collaborative product developmentis studied on the basis of evolutionary game theory.Firstly,cost and income allocation mechanisms are analyzed; then,supervision and punishment mechanism is explored.Through the analysis of equilibriumresults and data simulation,result shows,the probability of cooperation of both sides has a positive correlation with excess income of cooperation and independent product development,and a negative correlation with total cost of development and betrayal income; there is an optimal proportion of excess income allocation that maximizes the probability of cooperation; cost shared by both sides is positively related to the excess income they obtaine; under the condition of supervision,reasonable punishment will effectively reduce betrayal.

Key words: supply chain, collaborative product development, cost allocation, income allocation, punishment mechanism, evolutionary game

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