R&D与广告对中日家电企业技术效率影响的比较研究

Abstract

Abstract: Based on SFA and DEA approaches and on the sample of dozens of Chinese and Japanese household appliance listed companies during 2001 to 2005, this paper makes a comparative study on the firm's market power efficiency and profitability efficiency.Then makes an exploratory research on the effect of R & D and advertising to the two types of firm technical efficiencies by DEA-TOBIT and Battese & Coelli (1995) SFA models.The empirical results show that R & D impact significantly and positively the two technical efficiencies in long-term in highly competitive household appliance industry, however the similar relation between advertising and the two technical efficiencies cannot be verified.

Key words: research &, development, advertising, technical efficiency, DEA, SFA

CLC Number:

F270
F425

HE Feng, CHEN Rong. The Comparison on the Impacts of R&D and Advertising on Technical Efficiency of Chinese and Japanese Household Appliance Enterprises[J]. Chinese Journal of Management Science, 2008, 16(4): 140-147.

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The Comparison on the Impacts of R&D and Advertising on Technical Efficiency of Chinese and Japanese Household Appliance Enterprises

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