时间价格敏感型需求下的供应链决策模式研究

Abstract

Abstract: In the market competition of customized products,demands are both time-sensitive and price-sensitive.In this papdr,the decision problem of MTO supply chain was studied separately in decentralized decision mode and centralized decision mode.The decision processes in two modes were analyzed and the optimal solutions were found.A numerical analysis was proposed with an application in Auto industry.It's proved that more profit of supply chain can be gained with the mode of centralized decision.Thus,and effective decision tool and method are provided for supply chain enterprise to compete in both time-sensitive and price-sensitive markets.

Key words: demand, supply chain, decision mode, decentralized decision, centralized decision

CLC Number:

F274

MA Shi-hua, WANG Fu-shou. Study on the Decision Mode of Supply Chain for Time-Sensitive and Price-Sensitive Demand[J]. Chinese Journal of Management Science, 2006, (3): 13-19.

References

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Study on the Decision Mode of Supply Chain for Time-Sensitive and Price-Sensitive Demand

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