Abstract: Central European trains have achieved great results since they opened in 2011, but at the same time, many problems such as imbalances in return and return traffic, high no-load rates, high operating costs, and excessive dependence on government subsidies are increasingly exposed. At present, the development of China-Europe trains is in a period of transition, from “high quantity” to “high quality”, from government subsidies to market-oriented operations. Therefore, as the government reduces the subsidy policy adjustments, how to balance the return journey Traffic volume, reduction of operating costs, and improvement of overall competitiveness have become urgent issues for China-Europe trains.Considering the practical problem of the two-way flow of return goods between China and Europe, a logistics cooperation model of cross-border two-way supply chain is constructed. Considering domestic and foreign logistics companies to build cooperation platforms, formulate incentive strategies to reduce the two-way traffic volume difference and increase the total amount of transportation, compare the cooperation effect of logistics non-cooperation and logistics cooperation and the incentive effect of the platform, and provide the market operation of the China-Europe trains. The foundation of micro operations.

Key words: global bidirectional supply chains; China-Europe railway express; logistics cooperation platform; incentives