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主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
Research on the Evaluation of Multi-channel Online Advertising Combination Effects Based on Channel Click Path
Li Li, Bingkun Cao, Zhenyi Yang
Chinese Journal of Management Science . 2025, (
9
): 121 -134 . DOI: 10.16381/j.cnki.issn1003-207x.2022.0304
