主管：中国科学院
主办：中国优选法统筹法与经济数学研究会
中国科学院科技战略咨询研究院
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Chinese Journal of Management Science
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中文
The Decisions of Domestic Brands' Foreignized Advertisements Based on Consumers' Worships and Stereotypes about Everything Foreign
XU Shi-kang, LIAO Cheng-lin
Chinese Journal of Management Science . 2017, (
7
): 123 -133 . DOI: 10.16381/j.cnki.issn1003-207x.2017.07.014
