平台供应链管理：新挑战与新机遇

doi:10.16381/j.cnki.issn1003-207x.2024.1643

Abstract

Abstract:

The continuous emergence of new-generation information technology has driven the deep integration of supply chain and platform economy， and supply chain management has stepped into a new stage of platform supply chain. The development of platform supply chain， while driving the evolution and transformation of business model， is also reshaping the boundaries between different market participants， which raises numerous challenges for academics and practitioners. Despite extensive research on platform supply chain has been conducted in recent years， a systematic literature review on this field is still lacking， especially regarding how to address the complex challenges in platform supply chain management and how to seize new opportunities in future development.Driven by reality and theoretical needs， a combination of descriptive statistics and content analysis is adopted to conduct a comprehensive and systematic review of the relevant research in the field of platform supply chain management in the core set of Web of Science and CNKI database from 2013 to 2023. Through quantitative analysis of literature from the past decade， the research hotspots and development trends in this field are identified， and further content analysis is conducted from both problem-oriented and method-driven perspectives. Based on the logic of “why-what-how”， the issues of platform supply chain management are summarized that have been addressed in the past decade from three angles： “why promote the construction of platform supply chain-what are the obstacles to promoting the construction of platform supply chain-how to promote the construction of platform supply chain”. The research challenges are then discussed， and opportunities for future research are identified.It is found that the research challenges in platform supply chain management include the complexity of collaboration and integration， the dual dilemmas of technology and data， the pressure of ecological design and innovation， and the governance dilemma and regulatory issue. Based on these findings， new opportunities of platform supply chain management in the future are proposed from four aspects： new environment， new technology， new ecology and new governance， which are platform supply chain collaborative operation under complex environment， platform supply chain operation decision-making considering technology empowerment， platform supply chain operation mode innovation under ecological background， and platform supply chain governance with multi-subject participation. It is hoped that new perspectives for theoretical innovation and deeper research in academia are provided and reference and practical guidance are offered for enterprises and organizations in coping with real-world challenges.

Key words: platform supply chain, supply chain management, platform ecosystem

CLC Number:

F274

Weihua Liu, Zhe Li, Shangsong Long, Yugang Yu, Baofeng Huo, Yanjie Liang. Platform Supply Chain Management: New Challenges and Opportunities[J]. Chinese Journal of Management Science, 2025, 33(1): 165-181.

Figures/Tables 8

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序号	作者	发文数量	作者	发文数量
1	Choi Tsan-Ming	23	宋华	14
2	Xu Xiaoping	17	黎继子	9
3	Yu Yugang	13	王静	9
4	Zha Yong	11	赵启兰	8
5	Cheng T. C. E.	9	张建军	7
6	Li Yongjian	9	徐琪	6
7	Cao Kaiying	9	刘春玲	6
8	Avinadav Tal	9	王玉燕	5
9	Shi Xiutian	8	陈金龙	5
10	Liu Weihua	8	谭春桥	5

事件	发生时间	原因和影响
“一带一路”倡议	2013年9月7日	“一带一路”倡议旨在通过基础设施建设和贸易投资^[41]，加强中国与全球多个国家的经济联系，推动全球范围内的物流、贸易网络和供应链合作^[42]。这一倡议促进了贸易便利化和技术交流，提升了对平台供应链管理，尤其是跨境电商的需求。通过“一带一路”，更多企业得以接入全球市场，利用数字平台优化供应链管理，实现更高效的信息共享和商品流通，从而推动全球经济一体化和可持续发展。以阿里巴巴“全球速卖通”和京东跨境业务为代表的电商平台，从2013年开始迅速崛起，大大提升了“一带一路”沿线国家之间的贸易便利化。因此，2013年可以被视为平台供应链兴起的重要起点
中美贸易摩擦	2018年7月6日	“中美贸易摩擦”引发了中美两国之间的贸易纠纷和关税调整，直接导致了全球供应链的重新配置，特别是跨境平台供应链的调整。面临贸易壁垒和关税成本的压力，供应链中的平台企业开始寻求多元化供应链发展策略，迅速调整供应商，优化资源分配，以应对全球贸易格局的变化
新冠疫情	2020年1月30日	“新冠疫情”导致了全球供应链的严重中断，影响了生产、运输和分销等各个环节，揭示了传统供应链的脆弱性，促使企业更加关注供应链的弹性和韧性。同时，疫情加速了线上消费的增长，导致电商平台面临需求激增和物流瓶颈的双重压力，迫使企业加快数字化转型，平台供应链也需要适应新的消费模式，以应对突发的全球供应链危机

研究方法类别	具体研究方法	频次	比例（%）
定性分析	概念框架	6	1.90
	案例研究	17	5.40
	访谈	2	0.63
	其他	2	0.63
定量分析	数学建模	251	79.68
	模拟	4	1.27
	优化	8	2.54
	实证分析	23	7.30
	其他	2	0.63

相关理论	文献	发挥作用
技术采纳理论	Brookbanks和Parry ^[46]	帮助平台供应链引入新技术，并通过有效的扩散机制推动平台供应链数智化
创新扩散理论	Zeng等^[47]；Penttinen等^[48]；Marzi等^[49]	帮助平台供应链引入新技术，并通过有效的扩散机制推动平台供应链数智化
社会网络理论	Grant和Preston ^[50]；Brookbanks和Parry^[46]；Marzi等^[49]；辛杰等^[51]	强调平台供应链中的社会协作和资源共享，通过多方互动，平台能够更好地整合和利用供应链资源
资源依赖理论	Penttinen等^[48]；肖静华等^[12]
复杂适应系统理论	Dhanorkar等^[52]
服务主导逻辑	Wang等^[53]；Yeo等^[54]	强调平台供应链通过服务创新和协同共创实现价值提升，使其在激烈的市场竞争中保持优势
价值共创理论	Rhee等^[55]	强调平台供应链通过服务创新和协同共创实现价值提升，使其在激烈的市场竞争中保持优势
信号理论	Wang和Ma ^[56]	强调了信息共享和供需平衡对提升平台整体运营效率的重要性
双边市场理论	辛杰等^[51]	强调了信息共享和供需平衡对提升平台整体运营效率的重要性
动态能力理论	肖静华等^[12]；孙新波等^[57]	帮助平台供应链在快速变化的市场中保持灵活性，及时调整战略以应对市场变动
战略更新理论	焦豪等^[58]；肖静华等^[12]	帮助平台供应链在快速变化的市场中保持灵活性，及时调整战略以应对市场变动
循环经济理论	Franzò和Urbinati ^[59]；	强调平台供应链的可持续性，推动资源的高效循环利用和长期生态平衡
生态共生理论	辛杰等^[51]；肖红军和李平^[60]	强调平台供应链的可持续性，推动资源的高效循环利用和长期生态平衡

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Platform Supply Chain Management: New Challenges and Opportunities

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