主管:中国科学院
主办:中国优选法统筹法与经济数学研究会
   中国科学院科技战略咨询研究院

Chinese Journal of Management Science ›› 2022, Vol. 30 ›› Issue (12): 305-316.doi: 10.16381/j.cnki.issn1003-207x.2021.1597

• Articles • Previous Articles    

Impact of Coopetition Modes on Online Distribution Strategy in Platform Supply Chain

LIANG Kai-Rong1, LI Deng-Feng2   

  1. 1. School of Economics and Management, Fuzhou University, Fuzhou 350116, China;2. School of Management and Economics, University of Electronic Science and Technology of China, Chengdu 611731, China
  • Received:2021-08-13 Revised:2022-02-04 Published:2023-01-10
  • Contact: 李登峰 E-mail:lidengfeng@uestc.edu.cn

Abstract: With the development of a new generation of information technology, online retailing has become the main consumption mode. The rapid increase in online demand has stimulated the development of online platforms such as Amazon, JD.com and Tmall, which both provide a bilaterally matched marketplace to connect sellers and buyers, and act as reseller competing with the third e-retailers on the online platform subject to an exogenous unit commission fee. Obviously, there is a co-opetitive supply chain structure that both horizontal competition and cooperation exist between the online platform and the third e-retailers. Different firms’ cooperative strategies affect the choice of online selling channels on an e-platform supply chain. Hereby, how to explore the relationship between the firms’ cooperative strategies and the different online selling modes has become an urgent issue in platform supply chain.

Key words: online distribution strategy; co-opetition model; noncooperative game; equal surplus division value; coalition stability; platform supply chain

CLC Number: