基于利他属性的双渠道供应链研究

Abstract

Abstract: To concentrate on the complex relationship between the electronic channel and the traditional retail channel, a dual channel supply chain model based on altruistic preference was built in this paper, and the effects of channel substitution rate and altruistic preference on the model were analyzed. Firstly, the integrated model was analyzed and the equilibrium solution and the optimal profit of the supply chain were given, the results also indicate that the higher the channel substitution rate, the lower the optimal profit of the supply chain. Then, the decentralized model was studied following the Stackelberg game process. The effects of channel substitution rate on the decision variables and the objective functions were investigated. Furthermore, the relation between altruistic preference and the channel efficiency was studied, and the results showed that the altruistic preference was benefited for the improvement of channel efficiency. Based on this, the conditions for the Pareto improvement was given by the analysis of the win-win situation of the supply chain model. Finally, the relationship between the altruistic preference and the profits of the supplier and the retailer was revealed by numerical analysis.

Key words: altruism, dual channel supply chain, channel efficiency, pareto improvement

CLC Number:

F224.32

LIN Zhi-bing. Analysis of Dual Channel Supply Chain Based on Altruism[J]. Chinese Journal of Management Science, 2014, 22(12): 126-134.

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Analysis of Dual Channel Supply Chain Based on Altruism

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