WTP差异下的再制造进入决策研究

Abstract

Abstract: There are differences in the consumer’s willingness-to-pay for remanufactured products and new products. On this basis, the boundary conditions of the OEM remanufacturing decision-making in the competitive environment and no competitive environment are studied. The results show that OEM will obtain more profit in entering remanufacturing when boundary conditions are satisfied, because the remanufactured products’ profitability can make up the canalization effect of remanufactured products to new products. Meanwhile, through numerical simulation, the effects of various parameters on the OEM’s and competitor’s productivity and profit are analyzed.

Key words: remanufacturing, WTP differentiation, competition, entry decision

CLC Number:

F224

GUO Jun-hua, LI Bang-yi, NI Ming. Research on Remanufacturing Entry Decision Based on WTP Differentiation[J]. Chinese Journal of Management Science, 2013, (1): 149-156.

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Research on Remanufacturing Entry Decision Based on WTP Differentiation

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