Abstract: Focused on the operations strategy of mass customizing products or services with consistent quality,appropriate cost,speed,flexibility and dependability,the authors briefly discussed the operations characteristics of three types of production systems,i.e.,customized at/after delivery,customized at assemble,and customized at fabrication. After analyzing the architecture of product platform in detail,we presented the integrated strategy of implementing mass customization based on product platform and modeled the roles of product platforms on the production systems for mass customization.The research has got a validation in its application to several enterprises’ projects.

Key words: mass customization, product platform, production system, modeling