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Chinese Journal of Management Science ›› 1997, Vol. ›› Issue (3): 57-64.

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The Review And Prospects of Corporate Reputa tion Research

Chen Raokun   

  1. Institute of Psychology, CAS, Beijing
  • Received:1997-07-02 Online:1997-09-28 Published:2012-03-06

Abstract: Pursuing the changing heat spots of the corporate reputations research, this paper retrospects and analyses the history of corporate reputations research. The futllre thrusts of corporate repu-tations research are discused based on the existing researches in this field.