Chinese Journal of Management Science ›› 1997, Vol. ›› Issue (3): 57-64.
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Chen Raokun
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Abstract: Pursuing the changing heat spots of the corporate reputations research, this paper retrospects and analyses the history of corporate reputations research. The futllre thrusts of corporate repu-tations research are discused based on the existing researches in this field.
Chen Raokun. The Review And Prospects of Corporate Reputa tion Research[J]. Chinese Journal of Management Science, 1997, (3): 57-64.
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