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Chinese Journal of Management Science ›› 1997, Vol. ›› Issue (1): 57-64.

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Fuzzy Partial Ordering Relation and Its Application of Testing Consumer Advertising Preference

Huang Pei   

  1. College of Management Wuhan University
  • Received:1996-12-02 Online:1997-03-28 Published:2012-03-06

Abstract: this study, a feasible way of establishing the matrix of a fuzzy partial ordering relation (FPOR) is Provided. An experiment of advertising preference is conducted in which the method using the matrix to form an order has been proven to be one of the best methods to make n ordinal scale Implications of the FPOR method are also discussed.

Key words: Fuzzy partial ordering relation, Advertising preference, Matrix