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Chinese Journal of Management Science ›› 2010, Vol. 18 ›› Issue (1): 90-94.

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On Three Echelon Supply Chain Coordination Contract under the Downside-risk Measurement

SHI Cheng-dong1,2, CHEN Ju-hong2   

  1. 1. School of Electrical and Electronic Engineering, Shandong University of Technology, Zibo 255091, China;
    2. School of Business Administration, Xi'an University of Technology, Xi'an 710048, China
  • Received:2009-02-20 Revised:2010-01-11 Online:2010-02-28 Published:2010-02-28

Abstract: Under the background of three-echelon supply chain,in which the manufacturer is risk-neutral,the distributor and the retailer are downside-risk,the impact of risk aversion is studied.It is found that the supply chain isaot coordinated under the downside-risk measurement.By using of the method of supply chain coordination,a risk-sharing contract composed of return policy,revenue sharing contract,and buyback contract is designed.The contract can not only offer the desired downside-risk protection to the distributor and the retailer,but also provide more profits to the agents and accomplish channel coordination.Finally,through a numerical example,the effectiveness and feasibility of the risk-sharing contract is verified.

Key words: downside risk, three echelon supply chain, risk control, risk-sharing contract

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