Abstract: In this article,it discusss,first of all,Tianjin Binhai New Area is an important theatrical topic and system design for China transitional economy,which embraced significance of catching up with and surpassing of the third pole of world economy.And then,through the study of development of Embedded Character of IJVs and RJVs,it describs the process of effect of reform and openness and self-innovation influenced by system design of Tianjin Binhai New Area,and makes a game theory model of three stages in assistance of relevant hypothesis of D'A spremont (1988) and A tallah (2002),which reveals that development of Embedded Character plays an important role in the transformation of R& Dunder reform and openness and selfinnovation in Tianjin Binhai New Area.At last,it suggests some countermeasures and advices to promote the transformation of R& Dunder reform and openness and self-innovation in Tianjin Binhai New Area.

Key words: Tianjin Binhai New Area, reform and openness, self-innovation, R&D, RJVs