基于需求更新的民航收入管理动态存量控制模型

Abstract

Abstract: Based upon analysis of the deficiency of EMSR(Expected Marginal Seat Revenue)model,the milestone of airline revenue management,the paper puts forward a new dynamic revenue management inventory control model,which is more general and more sensitive to the market.The paper,at the first place,combines the prior distributions of demand with the latest marketing information acquired in the selling process,then renews the distributions of demand with Bayesian model which obeying bivariate normal distribution,and takes into consideration such factors as the newest demand forecast,No-Show and order canceling,to draw out a fresh demand restriction,which then is compared with the total seats to achieve the final model.

Key words: revenue management, EMSR model, demand updating, dynamic inventory control model

CLC Number:

C931

LUO Li, WANG Nian-xing. The Dynamic Revenue Management Inventory Control Model with Demand Updating[J]. Chinese Journal of Management Science, 2005, (4): 33-39.

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The Dynamic Revenue Management Inventory Control Model with Demand Updating

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