Abstract: As information asymmetry and many random factors exist in the process of production and delivery in supply chain,the order responding time is uncertain frequently and deliveries are often delayed.Therefore,it is important for supply chain how to signal responding capacity through leadtime-contingent pricing policy.At first,this paper builds a model of quality-contingent pricing under price-sensitive demand and analyzes the existence of the optimal solution.Through numerical example,the paper studies the optimal price strategies that supply chain can use when market has different estimated probabilities of responding capacity,and then discusses the impact of parameters in the model on optimal decision.These results are helpful to the decision-making of leadtime-contingent pricing for supply chain in competition.

Key words: leadtimg-contingent pricing, response time, uncertainty, decision model, supply chain