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Chinese Journal of Management Science ›› 2004, Vol. ›› Issue (5): 48-52.

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Comparative Study on Value of Product Development

LI Xiang, YANG Shu-xia, QI Jian-xun   

  1. School of Business Administration, North China Electric Power University, Beijing 102206, China
  • Received:2003-11-02 Revised:2004-08-31 Online:2004-10-28 Published:2012-03-07

Abstract: Analyzed the phase of selecting the products,this paper brought forward the question of comparing the exploiting value of the products,basing on the sufficient argumentation of applying entropy weight to this ques-tion,compared the applicability of entropy weight and AHP for this question.Further if discussed the comparison results.Finally,studied the infection on the veracity of applying synchronously these two methods,and found the more scientific method of selecting the product designs.

Key words: exploiting value, comparing, entropy weight, AHP

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