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Chinese Journal of Management Science ›› 2003, Vol. ›› Issue (6): 55-60.

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Enterprise Satisfaction and Characteristics of Supply Chain

WANG Li-hu1,2, SHENG Zhao-han1, CHEN Guo-hua1   

  1. 1. Graduate School of Management Science & Engineering, Nanjing University, Nanjing 210093, China;
    2. Physics Department, Guangxi Normal University, Guilin 541004, China
  • Received:2003-04-09 Online:2003-12-28 Published:2012-03-06

Abstract: In recent years,customer satisfaction (CS) has attracted many researchers’ interests,its study has come down to the field of the mechanism, evolutionary trend, influence on the marketing strategy and loyalty of the customer to enterprise,etc..But few people study the CS in industrious markets and related problems from the viewpoint of the enterprise consumption.The paper,from the viewpoint of the relationship of sale and consumption between enterprises,brings forward the concept of Enterprise Satisfaction(ES) in the supply-chain and studies the behavior characteristics of ES and its influence on the transfer of expectations in the supply-chain.The conclusion is that the managerial level and the state of ES are closely related to the transfer of CE in the supply-chain.

Key words: supply-chain, enterprise expectation, enterprise satisfaction(ES), agility

CLC Number: