考虑信贷折扣的制造商生产策略研究

doi:10.16381/j.cnki.issn1003-207x.2022.2535

Abstract

Abstract:

In this paper， a three-layer supply chain consisting of a manufacturer， a retailer and a payment platform has been considered. The Stackelberg game models under three production strategies （traditional production strategy， green production strategy and mixed production strategy） are established to analyze the impact of credit discount on the selection of manufacturer production strategies and promotion of green product. The results show that：（1） green consumer credit is not always beneficial to channel members， but the credit discount of the payment platform helps to mitigate the price disadvantage of green products. （2） When the interest-free period is short， the green production strategy is more beneficial to the promotion of green products， otherwise， the mixed production strategy has better promotion effects. （3） Credit discount helps the manufacturer to refuse the traditional production strategy. Specifically， when consumers are more sensitive to interest-free period and credit rates are low， the manufacturer prefers green production strategy， otherwise， the manufacturer prefers mixed production strategy. Finally， the model is extended to the case of the retailer's vertically integrated payment platform. The results show that， the vertically integrated of payment platform is beneficial to channel members， and after integration， both channel members prefer mixed production strategy.

Key words: green consumer credit, credit discount, green promotion, green production

CLC Number:

F274

Zhibing Lin, Yuwen Li, Mofan Chen. Research on Manufacturer Production Strategies Considering Credit Discount[J]. Chinese Journal of Management Science, 2025, 33(9): 67-76.

Figures/Tables 2

最优决策	绿色生产策略	混合生产策略
绿色产品批发价格	$w g i * = c g + T λ + 1 2$	$w ˜ g i * = c g + T λ + 1 2$
绿色产品最终价格	$f g i * = c g + 3 T λ + 3 4$	$f ˜ g i * = c g + 3 T λ + 3 4$
绿色产品市场需求	$d g i * = 1 - c g + T λ 4$	$d ˜ g i * = T λ - ξ 4 (1 - β)$
普通产品批发价格	—	$w ˜ n i * = c n + β 2$
普通产品零售价格	—	$p ˜ n i * = c n + 3 β 4$
普通产品市场需求	—	$d ˜ n i * = c g β - c n - T β λ 4 β (1 - β)$
制造商利润	$π m g i * = (1 - c g + T λ) 2 8$	$π ˜ m i * = π m g i * + (c n - c g β + T β λ) 2 8 β (1 - β)$
零售商利润	$π r g i * = (1 - c g + T λ) 2 16$	$π ˜ r i * = π r g i * + (c n - c g β + T β λ) 2 16 β (1 - β)$

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Research on Manufacturer Production Strategies Considering Credit Discount

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