Abstract:

With the rise of e-commerce， the procurement of cold chain logistics transportation services based on the online double market is increasingly developing. The attributes of price， transportation time and service quality have become important factors for shippers to choose transportation services. Nevertheless， existing procurement mechanisms for transportation services rarely incorporate multi-attribute demand into the dynamic environment of real-time transactions and ignore transaction costs. To solve this problem， a multi-attribute online double auction mechanism considering transaction costs is designed. For the demand of shippers with price attribute and non-price attribute in the online "many-to-many" market， first， the model for maximizing social welfare is established. Second， the allocation rule and payment rule to obtain multi-attribute online double auction mechanism are designed. Afterward， the characteristics of the mechanism are analyzed by theory and the performance of the mechanism is verified by a numerical example. Theoretical analysis shows that on the basis of pursuing the maximization of social welfare， this mechanism not only satisfies the multi-attribute requirements of shippers， but also satisfies individual rationality， weak budget balance and transportation balance. Furthermore， this mechanism can induce agents to report their true private values， arrival time and departure time. Finally， a^{numerical example analysis shows that the mechanism is efficient in the allocation of transportation services. The proposed mechanism satisfies the attribute preferences of transaction individuals in the double market and the transaction needs of the online environment， providing an effective reference for achieving fair and efficient procurement of cold chain logistics transportation services.}

Key words: transportation services procurement, cold chain logistics, online double auction, multi-attribute, transaction costs